梁山通亚公司发展战略研究

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1、北京交通大学硕士学位论文梁山通亚公司发展战略研究姓名：杨奉社申请学位级别：硕士专业：工商管理指导教师：郝生跃20080601ABSTRACT111epaperaimstoflamedevelopmentstrategyanditsimplementaryplanforLiangShanTongYaCorporationbasedontheanalysisofspecialtruckindustryandmarketandTongyaCorportation．Ithaspracticalinstructionalmeaning．

2、111einnovationisanalyzingtheactualsituationofindustryandcompetitors，andframedevelopmentalstrategybyactualsituation．1hePaperintroducesTongyaCorportationdetaillysuchasitsmainoperationsandframeworkandachievementsofthetwoyearsatfirst．Italsoanalyzesthedomesticandinternat

3、ionaldevelopmentalhistoryandestimatesthetrendoftheindustry,pointsoutthepolicyenvironmentanddevelopmentaldirectionofthespecialtrucLanddescribesthedevelopmentalhistoryandproductstructureofvariouskindsofspccialtruck．Then,basedonthepreviousanalysis，thePaperpresentsthepo

4、licyenvironment,economicenvironment,socialenvironmentandtechniqueenvironmentofspecialtruckindustryandtheauthorthinksthefourenvironmentsaleupstandinginOurcountry．Bygivingoptimisticpredictofspecialtruckindustry,thepaperreviewsthemarketdemandhistoryanddevelopmentalspee

5、dofspecialtruckindustryinOurcountry,andmakesanalysisoftheinfluenceofspecialtruckinternationaltrade．Italsoanalyzestheproductstructureanddemanddirection,thenpredictsgrossdemandofspecialtruckandproductdemandstructure．111ePaperpointsoutmaincompetitorsandthethreatendegre

6、eofthesecompaniestowardsTongyaCorportation，andmakeSWOTanalysisforcompany’Sdevelopmentbystron岛weakness，opportunityandthreaten．Atlast，accordingtOdetailedanalysesOllmacroscopicalandmicrocosmiclevels，theauthorlaunches011planningdevelopmentalstrategiesandmeasurementsofgu

7、arantee．Intheaspectofstrategydevelopmentprogram，thepapermakesastatementfromfollowingthreeanglesasstrategyprogramprinciples，focusesandgoalsofdevelopments．Intheanotheraspt∞'tofmeasurementsofguarantoe,theessaymakesanillustrationonproducts’orientationandrisksdusion，ente

8、rprises’conformitypatternsandexpansionmodels，andwhatismOle，therearcalsoconcreteresearchesaimingateveryfacet．Inaword，thepaperprobesintoindu