HB物业公司发展战略研究

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1、北京交通大学硕士学位论文HB物业公司发展战略研究姓名：王世红申请学位级别：硕士专业：工商管理指导教师：屈晓婷20080601ABSTRACTInrecentyears，withthedevelopmentofeconomics，propertymanagement，弱anewstyleofcitymanagementandanewkindofserviceindustryinmarketeconomy,hasextendedquicklyineverylevelsandisdevelopingwellnOW．Itbecomesmore

2、andmorepopularwithpeople．Rapiddevelopmentofpropertymanagementhasbroughtaboutsocial、economicandenvironmentalbenefits．AstheestatemarketiSdevelopingquicklyandresidentsknowmoreandmoreabout1aw,propertymanagementinresidentialareashasbecomethefocusofpeople’Sattention．Atthesame

3、time，therearealsosomeproblemsinpropertymanagement．Theseproblemsarebecomingcommonsocialproblemsstepbystep．Consequently,propertymanagementshouldmakeeffortstosearchforanappropriatewaytodevelopfromastrategicperspective．Withtheoutsideandinsidecircumstancestakenintoaccount，th

4、eseenterprisesshouldthinkseriouslyovertheorientationandwaysoftheenterprises’development，makingplansforitandadaptingtheenterprisestothenewenvironmentintime．BasedonthepresentsituationofpropertymanagementinQingdaoandmanyauthoritativeandcomprehensivetheoriesandpractices，the

5、thesisanalyzesoutsideandinsidecircumstanceswhichinfluencethedevelopmentofHBpropertyManagementCompany．Thethesisalsoputsforwardconcretewaysforcompanies’development．Moreover,itbringsforwardconcretestrategies．Thewholethesisconsistsof5parts．InPart1，thethesismakesanintroducti

6、ononideasaboutHBpropertymanagementcompany’development．InPart2，thethesisdescribesaboutrelevanttheoriesonpropertymanagementandenterprise’strategiesgenerally．InPart3，thethesisanalyzestheoutsideenvironmentwhichinfluencesthedevelopmentofpropertymanagemententerprises．InPart4，

7、thethesisanalyzestheinsidemanagementsituationofpropertymanagemententerprises．InPart5，onthebasisofPart3andPart4，thethesisputsforwardpracticalstrategies，managementplansandlayoutsforHBpropertyManagementCompany．ItistheGoreofthethesis．Italsotalksabouthowtocarryoutthestrategi

8、es．Thethesismakesallanalysisonproblemsinpropertymanagementanditsdevelopingenvironmentthroughstudyingonrelevant