汽大众2011年奥迪品牌商务政策

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1、2011年奥迪品牌商务政策2011AudiDealerMarginPolicy一汽-大众奥迪销售事业部ASD,FAW-VW22011年商务政策总览2011DealerMarginPolicyOverviewCKD(A6L/A4L/Q5)FBU(A8L/Q7/TT/A5/Q5)FBU(A3)FBU(R8)37.3%10.3%8.3%9.0%4CSS-服务WT-飞行检查CSS-销售MS-秘采本地销售奖励销量考核奖励质量标准奖励基础佣金总计0.4%0.2%0.2%0.4%0.3%1.1%0.5%4.2%7.3%2011年商务政策2011DealerMargi

2、nPolicy2011经销商商务政策_国产车CKDA4L,A6L,Q5ServiceCustomerSatisfactionCSSServiceCustomerSatisfactionWTSalesCustomerSatisfactionCSSSalesCustomerSatisfactionMSPMABonusSalesVolumeBonusQualityStandardBonus/SSMBasisMarginSum50.4%0.2%0.2%0.4%0.3%1.1%0.5%4.2%7.3%2011年商务政策2011DealerMarginPolicy

3、DealerMarginPolicy2011CKDA4L,A6L,Q560.4%0.2%0.2%0.4%0.3%1.6%0.5%6.7%10.3%A8L,Q7,Q5,TT,A50.3%0.2%0.2%0.3%0.3%0.8%0.5%5.7%8.3%A3R8CSS-服务WT-飞行检查CSS-销售MS-秘采本地销售奖励销量考核奖励质量标准奖励基础佣金总计---------------------9.0%9.0%2011年商务政策2011DealerMarginPolicy进口车FBU70.4%0.2%0.2%0.4%0.3%1.6%0.5%6.7%10.3

4、%A8L,Q7,Q5,TT,A50.3%0.2%0.2%0.3%0.3%0.8%0.5%5.7%8.3%A3R8ServiceCustomerSatisfactionCSSServiceCustomerSatisfactionWTSalesCustomerSatisfactionCSSSalesCustomerSatisfactionMSPMABonusSalesVolumeBonusQualityStandardBonus/SSMBasisMarginSum---------------------9.0%9.0%2011年商务政策2011Deale

5、rMarginPolicyDealerMarginPolicy2011FBU82011年奥迪品牌营销政策细则DetailedRulesforAudiMarginPolicy20119基础销售折让CKD(A6L/A4L/Q5):4.2%;FBU(A8L/Q7/A5/Q5/TT):6.7%;A3:5.7%;R8:9.0%目的Objective：提供经销商正常经营的基本费用Providedealersnormaloperationcost保证经销商基本生存Ensurethebasicsurvivalofdealers鼓励经销商积极开拓市场Encouraged

6、ealerstoexploitthemarketactively要求Requirement：经销商必须遵守“一汽-大众奥迪特许经销商协议书”中的所有规定。Dealermustcomplywithallarticlesin“FAW-VWAudiAuthorizedDealerAgreement”.基础销售折让规则BasicDiscountRegulations：CKD&FBU销售折让计算基础CalculationBasisofCKD&FBUSalesDiscount：整车的市场指导价Marketingpriceofcars10质量标准奖励SystemSt

7、andardManagement0.5%考核销售折让AssessmentDiscount–质量标准奖励购SSM目的：检查奥迪经销商对《一汽-大众奥迪特许经销商协议》规定标准及奥迪品牌各项标准的执行情况。Objective:Checkdealer’simplementationofstandardin“FAW-VWAudiAuthorizedDealerAgreement”andotherqualitystandardsofAudibrand.考核佣金比例：最高考核比例为0.5%，根据经销商的审核通过情况，给予经销商相应的考核销售折让比例。Assessm

8、entratio:Max.discountis0.5%.Dealerswillgetcorre