德勤——2015年全球酒店行业展望

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1、Hospitality2015Gamechangersorspectators?ContentsForeword1Executivesummary2Thehospitalityindustry5Emergingmarkets–Timeforashiftofemphasis6Demographicdriversofchange–Targeting13theboomersandemergingmiddleclassesBrand–Differentiatetosurvive21Technology–Timetoplaycatchup28Humancapital–Apost-recessi

2、onarystrategyfortalent35Sustainability–Takinga360degreeview41Planningfortheunpredictable–Exogenouseventsandcycles48Theinterdependentindustry55Flyinghighaftertherecession–Howaviationtrends56willshapehospitalityHotelsandrestaurants–Atastycombinationora60recipeforfailure?Hotelsandonlinetravelagent

3、s–Fromconfrontation65tocollaborationCruisingtosuccess–Lessonstobelearned70Hotelsandgamingafterthestorm–Prospects75andopportunitiesAcknowledgments80TheTourism,HospitalityandLeisureteam81Contributors82Aboutus83Sources84ForewordWelcometoHospitality2015!FollowingthesuccessofHospitality2010,publishe

4、dalmostfiveyearsagoandthefeedbackwereceivedfromyou,wewantedtoseeifourpredictionswereaccurate,andexploreonceagainthetrendswhichwebelievewillshapethehotelindustryinthefuture.OnceagainDeloittededicatedateamofprofessionalswhohavespentthepastyearcreatingavisionsupportedbyresearch,analysisandstructur

5、edinterviewswithindustryleaders.Wearepleasedtoreportthatourpredictionsbackin2010wereonpoint.Thevalueofbrandtotheconsumer,thegrowthofemergingmarkets,theimportanceofconsumer-facingtechnologyandthesourcing,developmentandretentionofhumancapitalhaveledtosuccessanddifferentiationinthemarketplace.Aswe

6、lookto2015,wehaveextendedourfocustosustainability,exogenouseventsandcycles,andhavereachedouttoourindustryexpertsinthesectorswhichmakeupthewidertravelexperiencetoensurethatwedonotlosesightoftheimpactonourindustryfromthosesectors’successorfailure.Thecombinationofglobaleconomicuncertaintyandtheres

7、ultantimpactontheconsumermeansthat,asanindustry,actionisneededtorespondtothenewworldorder.Morethaneverbefore,theconsumerwillbevalue-consciousirrespectiveofsegment.Simplyput,theopportunityistobeagamechangeroraspectator.Whichwillyou