基于客户价值的企业项目内迁成功因子研究

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1、AbstractInrecentyears，China'seasterncoastalareasofthelabor-intensiveenterprisesintheoperatingenvironmentfacingmanychallenges．Risinglaborcosts，thesupplyoflandresourceandotherfactorsmaketheseenterpriseswillbelookingmoretowardthecentralandwesternregionsofChina，enterpriseprojectstransferisin

2、theemergingwaveofInland．．However,company’Sprojectstransferisfacingnewexternalenvironmentandinternalresourcesoftheintegration．Withtheaccelerationofglobaleconomicintegration，theexternalbusinessenvironmentofincreasinguncertainty．Intherapidlychangingenvironment，howcompaniesuseinternalresourc

3、estowinlong·termcompetitiveadvantageandachieveprojectisexpectedtotarget?Tllispaperarguesthatthebalanceofenterprisesprojectstransferintheexternalenvironmentandinternalresources，thekeypointisthecustomervalue，thatiS，toprovidecustomerswitllvaluebeyondthecompetition．mSdeparturefromthetheoryof

4、customervalue．customervaluestatedonthetheoryofthethreedifferentdirections．Andthisstudydefinesthecustomerexperienceasthedirectionofcustomervalue．Acustomerperspectivetoexaminethebusinessvalueofprojectstocustomers，thosecustomersCanenjoyactivitiesintheprojectthevalueoftheproductsandservices．

5、Inthispaper,fourdimensions(quality,service，cost，time)toexaminethecustomervalueforprojectstransfer,andbasedoncustomervalueisproposedmoveintothefactorsaffectingtheprojectassumptions．Inthequantitativetestingphase，thispaperstudythecaseoftheMideaindustrialparkinWuhan，conductedaquestionnairesu

6、rveyofconsumersbyusingSPSSsoftwarefortherecoveryofthe136Validquestionnairesandvalidityofthefactoranalysis，reliabilitytesting，testthehypothesisthatfactorsoftheprojectstransfer．Themainconclusionsaleasfollows：1)ThecustomervalueiStheprojectstransfertograsptheinternalandexternalenvironmentoft

7、hebalanceiSthekeysuccessfactorsofenterprisesmoveintotheproject．Inlandenterprisesintheprojecttoadheretoerdaalicecustomervalueinthisdirection，theextemalenvironmentwithintheprojectCanpromotethematchingandintegration．2)Basedonthequalityofcustomervalue，service，cost，time，thefou