欢迎来到天天文库
浏览记录
ID:36786470
大小:3.14 MB
页数:73页
时间:2019-05-15
《网络环境下服装企业客户关系管理》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、Y909293学校代码:11906学号:200320276茑岛大季硕士学位论文论文题目:网络环境下服装企业客户关系管理院、系(部、所、医院)研究生姓名专业名称指导教师姓名指导教师职称研究起止日期定稿日期纺织服装学院服装系王海宁服装设计与工程王厉冰副教授2004.12——2006.5CIU讧OfApparelEnterprisesUndertheNetworkConditionABSTRACT111isp印er晰llpresentacleardcscIiptionofCRM‘definjtion,t11ebad(grou玎dofitsorig
2、in,thesi卿ficancea王1dValuesofputtingitintopractice,aⅡdal】alysisitssystem柚dfIlnc廿oilaImodule.111ep印eralsosumsupⅡ1euseofCI3、nrncntofapparel砌us仃y,underthene押旧rkeⅡviro砌ent,theprofession甜fhnctionalmodlllesof印parcli11dllsⅡyarestLldiede印ecially、Ⅳitllanemphasison也em劬egiesofmarketmaIlagement,salemanagement,customerseⅣice,supportiIlgmanagemem,thecommercialimeHigenceofCRManddecision-s嶝mgSystem(DSS).By跏l4、躅Ⅱg也eoverseasCRMcaseofapp眦l砌us吼itssuccessf砒re船onsandthemodeweres啪marized.BymakingacomparisonbetwecnthedomesticCRⅣIanditsmodeswi吐lt量loseaboard,也esuitableCRMmodet0ourapparelindlls仃y、Ⅳ嬲fo吼d.AndareasonableCRMmodeundertllene胁rkenvironmentwasDoimed.Accordmgtotllismode,acerta血印pa5、relcompanywassllpI)osedaⅡdaprojectofhowtoputCRMintopra而ceⅥd11begiven.Someconclllsionsarcshownasf01low抽g:1.under血ene帆orkenvim砌ent,tocombiIle谢也the船ditionali11dus时(suchas印parelindus仃y)ishelp铷formeCRMtodevelopsteadily2.Atprcsem,t11edomesticapparelenterprisecan,treallyoperatcCR6、MonIntemet,but、vecanrealiZetlleactualcRMby仃yingpartsofC砌江atfir瓯t0usetheCRMmodematcombinestllepdmar),intemctmarkcting.3.ⅡleindividualCRMcaIl’tmeett11ecustomer.啊1eCRMisaextcndt0thecustomer丘ommeERP.Ime酬ingⅡlcupriverresourcedu血g也esupplyingchain,meactIlalCRMmustberclatedtotllei7、nfbnna士ionfbmnlelogistic,marketing趾dservicedi、,isionof也eemerprise.4.Theh曲田nctisae丘bctivecarriertoc01lectcustomer’sinftonnation.ThewebsiteofapparelenterpfiseshouldnotbeoIllyapropagandistictoolorjusttocollectinfomation.TocombineIntemetm剐.kctirlgisaProodchoicetocoUectinfomlat8、ione饪bctively.5,W11ilees诅blishingt11ewebsite,the缸ureabil毋toupdateisiInportantrathert11ani
3、nrncntofapparel砌us仃y,underthene押旧rkeⅡviro砌ent,theprofession甜fhnctionalmodlllesof印parcli11dllsⅡyarestLldiede印ecially、Ⅳitllanemphasison也em劬egiesofmarketmaIlagement,salemanagement,customerseⅣice,supportiIlgmanagemem,thecommercialimeHigenceofCRManddecision-s嶝mgSystem(DSS).By跏l
4、躅Ⅱg也eoverseasCRMcaseofapp眦l砌us吼itssuccessf砒re船onsandthemodeweres啪marized.BymakingacomparisonbetwecnthedomesticCRⅣIanditsmodeswi吐lt量loseaboard,也esuitableCRMmodet0ourapparelindlls仃y、Ⅳ嬲fo吼d.AndareasonableCRMmodeundertllene胁rkenvironmentwasDoimed.Accordmgtotllismode,acerta血印pa
5、relcompanywassllpI)osedaⅡdaprojectofhowtoputCRMintopra而ceⅥd11begiven.Someconclllsionsarcshownasf01low抽g:1.under血ene帆orkenvim砌ent,tocombiIle谢也the船ditionali11dus时(suchas印parelindus仃y)ishelp铷formeCRMtodevelopsteadily2.Atprcsem,t11edomesticapparelenterprisecan,treallyoperatcCR
6、MonIntemet,but、vecanrealiZetlleactualcRMby仃yingpartsofC砌江atfir瓯t0usetheCRMmodematcombinestllepdmar),intemctmarkcting.3.ⅡleindividualCRMcaIl’tmeett11ecustomer.啊1eCRMisaextcndt0thecustomer丘ommeERP.Ime酬ingⅡlcupriverresourcedu血g也esupplyingchain,meactIlalCRMmustberclatedtotllei
7、nfbnna士ionfbmnlelogistic,marketing趾dservicedi、,isionof也eemerprise.4.Theh曲田nctisae丘bctivecarriertoc01lectcustomer’sinftonnation.ThewebsiteofapparelenterpfiseshouldnotbeoIllyapropagandistictoolorjusttocollectinfomation.TocombineIntemetm剐.kctirlgisaProodchoicetocoUectinfomlat
8、ione饪bctively.5,W11ilees诅blishingt11ewebsite,the缸ureabil毋toupdateisiInportantrathert11ani
此文档下载收益归作者所有