广州石化发展战略研究

《广州石化发展战略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南交通大学硕士学位论文广州石化发展战略研究姓名：邝健斌申请学位级别：硕士专业：工商管理指导教师：傅浩20070501西南交通大学硕士研究生学位论文第1I页优秀的文化创造凝聚力，以可持续发展为动力，全面提升企业的竞争力。最后，本文提出了构建广州石化的战略评价和控制体系。广州石化将最终成为效益优势特别突出的炼油、化工一体化的大型炼化企业。关键词战略管理；市场竞争环境；战略发展方案；实施对策西南交通大学硕士研究生学位论文第1II页ABSTRACTNowtheworldisthroughagreatchange，theenterprisesarecontinual

2、lyreformingthesystemsoforganizations，esp．sinceOBrcountryjoinedtheWTOtheoutercircumstancesofthebusinessmanagementhavebeenchanginggreatly．Akeyfactorthatdecidesthesuccessofacompanyisthecompany'sstrategythatiswhetherthecompanychoosesascientific，reasonableandpracticalstrategy．Company。Ss

3、trategyisakindofbalancingcreedbetweenthecompanyandtheever-changingcircumstance．Itprescribesthedirectionofthecompany’Sdevelopmentandcarriesoutthegeneral，long-termandinstructionalprincipalandschemethatshouldfollowwhenthecompanymeetswiththemanagingproblems．Theenterprisesstriveforlong·

4、termexistenceanduninterruptedgrowth,SOwemustformulateaproperdevelopingstrategytomakethebusinessmanagement矗tforthesituation．ThispaperemploysthecarryouttheresearchofthetheoriesofrelativeadvantageandSWOTanalysistocompany'sstrategyofSinopecGuangzhouCompany．SinopecGuangzhouCompanyformed

5、fromthegoodassetsoftheformerSmopecGuangzhouRefinery．Nowtheoutercircumstancesoftheenterprisebecomeseveretheinternalde印conflictsalemoreprominent，theexistenceandgrowthoftheenterprisehasalreadybecomethefirstproblem舭edaheadoftheenterprise．Underthecomplicatedandvariedoutercircumstances，S

6、inopecGuangzbouCompanyhasbothadvantagesanddisadvantages．bomopportunitiesandthreats．Thecompanyhasconfirmedthemajoradvantagesanddisadvantages，opportunitiesandthreatsthroughSWOT，andthenthecomparativestrategyandcountermeasure．SinopeeGuangzhouCompanyshouldlayfilrtherstressonprimarybusin

7、ess，optimizethekeybusiness，carryoutthecontinueabledevelopingstrategy，scaleeconomicdevelopmentstrategy,low-coststrategy,technologicalinnovationstrategy．IntheauthorpointedoutSinopecGuangzhouCompanythestrategiccountermeasureis：ThecultivationenterpriseCOrecompetitivepower,cultivatesthe

8、enterpriseculture—responsi