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1、天津大学硕士学位论文天津石化公司聚醸部发展战略研究姓名:尹枫申请学位级别:硕士专业:工商管理指导教师:朱秀文20070601manahemimedisintgemenca1CoumPethecurdeve1opmenapagement•Tneseprnterprideve1opmenmmanagemenview・entidmanagementrprisemanagementiSttagemtoThrpoePolyetherDepationisaemicalenterprrentandhavemanydefec
2、tshemainofenterprisedevelopmrtmenlofTianjinPetrocseoTherearemanyprob1emhedeve1opmentstratagemmverestricteheacessarytoresearc1thyhtheseinthestratagewsmodementerprisemanagtratagemtiatestllesrs,main1yresearchstratagemmanagemenpr0ccsscs,meth0dsand0Perorcrcumsta
3、ncea•bythations.AndrouesofndlyanalysestheinnerandexterPolyetherDepartmentofTianjinPetrochemicaICorporationdeepty・There・areusedtheSWOTmethod,anaIyzingtheenterprise9Sre1mivecompetitionadversaryofstrengthandworse,andopportunityandthreatenintheaimmarket,establi
4、shasetofenterprisedevelopmentstratagemandbringforwardtheactionplanning・Baseontheabovethinking・Firstly.Thelextsetsforlhtheresearchbackgroundjobjective,meaningandthinking.Afterward,Therecombinesthecurrentdeve1opmentofPo1yetherDepartmentofTianjinPetrochemica1C
5、orporationandsummarizescorrelativestratagemtheory.Thereon,thetestheinnerandtheexterxtana1yzexLeriorcircumsLances,ry5scircumstancesandnnercondca1Corpo1earsLhekesuseofiorrmacroscopica1andIndusLcaiLrasLIhionsofPolyeLherDepaLion,rength,worse,andopprLmenLofTianj
6、inPeLrochemorLunityandthreaLens・AndmSWOTmethod,qualitativelyanalysesandsumsuptheinnerandexteriorcircumstances・therebyeducesmeSO,WO,ST,WTofPolyetherDepartment,whereaRercombineEFE,IFEmaLrixandquanLiLaLivelyanalyses,makesurelhaLLheenterprisemusttaketheincreasi
7、ngmode1stratagem.Finally,thetextintroducesthestratagemandguaranteesystemofPobretherDKeywordschemica1epartment<:ThePo1yetherDepartmentofTZb讥心右0违5factor;developgstratagcm独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和収得的研究成果,除了文中特別加以标注和致谢之处外,论文中不包含其他入已经发表或撰写过的研究成果,也不包含为获得
8、茎望盘堂或其他教育机构的学位或喘使用过的材料。与我一同工作的同志对木研究所做的任何贡献均已在论文屮作了明确的说明并表示了谢意。学位论文作者签名聘彩碑年/月夕—}风日学位论文版权使用授权书本学位论文作者完全了解鑫洼盘堂有关保留、使用学位论文的规定。特授权盘凄盘蛍可以将学位论文的全部或部分内容编入有关数据库进行检索,并采用影印、缩印或扫描等复制手段保存、汇编以供查阅和借阅。同意学校向国家有关部门或机构送