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ID:36625367
大小:1.82 MB
页数:62页
时间:2019-05-13
《广州石化发展战略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、西南交通大学硕士学位论文广州石化发展战略研究姓名:邝健斌申请学位级别:硕士专业:工商管理指导教师:傅浩20070501西南交通大学硕士研究生学位论文第1I页优秀的文化创造凝聚力,以可持续发展为动力,全面提升企业的竞争力。最后,本文提出了构建广州石化的战略评价和控制体系。广州石化将最终成为效益优势特别突出的炼油、化工一体化的大型炼化企业。关键词战略管理;市场竞争环境;战略发展方案;实施对策西南交通大学硕士研究生学位论文第1II页ABSTRACTNowtheworldisthroughagreatchange,theenterprisesarecontinual
2、lyreformingthesystemsoforganizations,esp.sinceOBrcountryjoinedtheWTOtheoutercircumstancesofthebusinessmanagementhavebeenchanginggreatly.Akeyfactorthatdecidesthesuccessofacompanyisthecompany'sstrategythatiswhetherthecompanychoosesascientific,reasonableandpracticalstrategy.Company。Ss
3、trategyisakindofbalancingcreedbetweenthecompanyandtheever-changingcircumstance.Itprescribesthedirectionofthecompany’Sdevelopmentandcarriesoutthegeneral,long-termandinstructionalprincipalandschemethatshouldfollowwhenthecompanymeetswiththemanagingproblems.Theenterprisesstriveforlong·
4、termexistenceanduninterruptedgrowth,SOwemustformulateaproperdevelopingstrategytomakethebusinessmanagement矗tforthesituation.ThispaperemploysthecarryouttheresearchofthetheoriesofrelativeadvantageandSWOTanalysistocompany'sstrategyofSinopecGuangzhouCompany.SinopecGuangzhouCompanyformed
5、fromthegoodassetsoftheformerSmopecGuangzhouRefinery.Nowtheoutercircumstancesoftheenterprisebecomeseveretheinternalde印conflictsalemoreprominent,theexistenceandgrowthoftheenterprisehasalreadybecomethefirstproblem舭edaheadoftheenterprise.Underthecomplicatedandvariedoutercircumstances,S
6、inopecGuangzbouCompanyhasbothadvantagesanddisadvantages.bomopportunitiesandthreats.Thecompanyhasconfirmedthemajoradvantagesanddisadvantages,opportunitiesandthreatsthroughSWOT,andthenthecomparativestrategyandcountermeasure.SinopeeGuangzhouCompanyshouldlayfilrtherstressonprimarybusin
7、ess,optimizethekeybusiness,carryoutthecontinueabledevelopingstrategy,scaleeconomicdevelopmentstrategy,low-coststrategy,technologicalinnovationstrategy.IntheauthorpointedoutSinopecGuangzhouCompanythestrategiccountermeasureis:ThecultivationenterpriseCOrecompetitivepower,cultivatesthe
8、enterpriseculture—responsi
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