Y公司企业发展战略研究

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1、西南交通大学硕士学位论文Y公司企业发展战略研究姓名：梁飞申请学位级别：硕士专业：工商管理指导教师：郭强20070401西南交通大学硕士研究生学位论文第1l页AbstractFollowingthedeepeconomicsreformandjoiningtheVffO,Chineseeconomicdevelopfast．ChinesecorporationsfinishthetransferfromthetraditionalplanningeconomicstomodernmarketingeconomiCgr

2、aduate．Thecorporationsbecometheindependentcompetitivemarketingpart．Facingtheseriouscompetition，Itismoreimportantthatthecorporationscanperformtherightcompanystrategytoimprovetheircompetitiveabi1ity．Becausethebiggestwrongofthecorporationisthestrategyfail．Theweak

3、nesspartofChinesecompaniesisthestrategypartandthelackingabilityofChinesecompaniesarethestrategymakingandbreedingthecoreabilityofcorporation．ThatiSthereasontoresearchthestrategyinthethesiS．ThethesiSintroducestheconcept，thesignificance，theprocedureofmakingstrate

4、gyandthefeelingoftheauthorduringthestrategycarryout．Therearesixsectiondescribedasfollowing：Thefirstsectionbringsoutthecorporation’SstrategiCproblemandillustratesthesignificanceofresearchingtheproblem．Thesectionalsoshowsthecontentandthewaytoresearchproblem．Thes

5、econdsectionintroducesthesituationoftheindustryandYCorporationincludingtheproblemofY．Thethirdsectionintroducestheprocedureandthewayofmakingcorporationstrategy．ThefourthsectiondescribesthemissionofYCorporationandtheopportunity，threat，strengthandweaknesstheYCorp

6、orationfacing，andthatdrewouttheproperstrategyforYCorporation．Thefifthsectiongivessomesuggestionanddescribesthefeelingwhenperformingthecorporationstrategy．ThefinalsectiOnsummariesthewholethesiS．Duringwriting，asperthefactofYCorporatiOnandthefixedpositionoftheYCo

7、rporation，wechoosethewaysoffixedquantity两南交通大学硕士研究生学位论文第1

8、I页andthequalitytomakeoutthevaluestrategy，thediffidencestrategyandthebrandstrategyforYCorporation．Sincethethreepiecesofstrategiesarefittherequirementofthecorporationstage，theresultofperformancethestrateg

9、yisgoodandtheYCorporationissatisfaction．Keyworks：YCorporationstrategyresearch西南交通大学硕士研究生学位论文第1页1．I问题的提出第一章绪论多年以来，我国的企业受计划经济体制的限制，国内的企业根本没有战略管理实践的机会，因为企业是只有生产功能的国家附属主体，而不是市场经济的经营主体，