Y公司企业发展战略研究

《Y公司企业发展战略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南交通大学硕士学位论文Y公司企业发展战略研究姓名：梁飞申请学位级别：硕士专业：工商管理指导教师：郭强20070401西南交通大学硕士研究生学位论文第1l页AbstractFollowingthedeepeconomicsreformandjoiningtheVffO,Chineseeconomicdevelopfast．ChinesecorporationsfinishthetransferfromthetraditionalplanningeconomicstomodernmarketingeconomiCgraduate．Thecorporati

2、onsbecometheindependentcompetitivemarketingpart．Facingtheseriouscompetition，Itismoreimportantthatthecorporationscanperformtherightcompanystrategytoimprovetheircompetitiveabi1ity．Becausethebiggestwrongofthecorporationisthestrategyfail．TheweaknesspartofChinesecompaniesisthestrateg

3、ypartandthelackingabilityofChinesecompaniesarethestrategymakingandbreedingthecoreabilityofcorporation．ThatiSthereasontoresearchthestrategyinthethesiS．ThethesiSintroducestheconcept，thesignificance，theprocedureofmakingstrategyandthefeelingoftheauthorduringthestrategycarryout．There

4、aresixsectiondescribedasfollowing：Thefirstsectionbringsoutthecorporation’SstrategiCproblemandillustratesthesignificanceofresearchingtheproblem．Thesectionalsoshowsthecontentandthewaytoresearchproblem．ThesecondsectionintroducesthesituationoftheindustryandYCorporationincludingthepr

5、oblemofY．Thethirdsectionintroducestheprocedureandthewayofmakingcorporationstrategy．ThefourthsectiondescribesthemissionofYCorporationandtheopportunity，threat，strengthandweaknesstheYCorporationfacing，andthatdrewouttheproperstrategyforYCorporation．Thefifthsectiongivessomesuggestion

6、anddescribesthefeelingwhenperformingthecorporationstrategy．ThefinalsectiOnsummariesthewholethesiS．Duringwriting，asperthefactofYCorporatiOnandthefixedpositionoftheYCorporation，wechoosethewaysoffixedquantity两南交通大学硕士研究生学位论文第1

7、I页andthequalitytomakeoutthevaluestrategy，thediffidencest

8、rategyandthebrandstrategyforYCorporation．Sincethethreepiecesofstrategiesarefittherequirementofthecorporationstage，theresultofperformancethestrategyisgoodandtheYCorporationissatisfaction．Keyworks：YCorporationstrategyresearch西南交通大学硕士研究生学位论文第1页1．I问题的提出第一章绪论多年以来，我国的企业受计划经济体制的限制，国内的企

9、业根本没有战略管理实践的机会，因为企业是只有生产功能的国家附属主体，而不是市场经济的经营主体，