中国汽车零部件工业的现状及其发展战略探讨

《中国汽车零部件工业的现状及其发展战略探讨》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、上海交通大学硕士学位论文中国汽车零部件工业的现状及其发展战略探讨姓名：张妍申请学位级别：硕士专业：工商管理指导教师：顾孟迪20030112作者结合全球汽车工业发展的大环境，研究和探讨了全球零部件工业的发展趋势及供应商关系的演变。在分析了中国汽车工业和零部件工业的发展现状以及面临的机遇和挑战之后，作者重点分别对中国两家有代表性企业的状况、他们的优势和劣势以及存在的机遇和威胁进行了分析，并对它们未来的发展战略进行了探讨。关键词汽车工业、汽车零部件工业、全球化、模块化、兼并和收购、供应商关系、战略、WTOSTUDYoFCHINESEAUToMoTⅣECoMPoNENTIND

2、USTIllYANDITl；sDEVELoPMENTSTRATEGIESAbstractWhen甜obalautomotiveindustrywelcomesitsnextcentury,thewholeindustryisinthemiddleofanextraordinarytransformation．Thein．easeofdemundmgiscomingintoastagnancy,inwhichtheautomotiveproductionisdecreasingwhilethe0vercapacityisenormous．Underthissituati

3、on,theautofirmsofeverycountryspeedtheirnewproductdevelopmentandtrytowinnewmarketbyconceptinnovation,technologyinnovationandmarketinginnovation，thusthecompetitionaregettingmoreandmorefierce．Wi廿1theintensified鲥obalizationofworldeconomy,theeconomicinterdependenceofeachcountryisgreaterandgr

4、eater,theallianceandmergerofworldautofmnsisaccelerated．ⅡledevelopedautomotiveenterprisesbegintotransfertheircapitalandmarkettodevelopingcountriesbasedontheiradvantageintechnologiesandR&Dcapabilities．Withabovementionedtransformationof西obalautomotiveindustry,theautomotivesupplyindustry,wh

5、ichcloserelatedtoautomotiveindustry,isalsochanginginevitably．n忙suppliersmustmaketheirownglobalizationstrategies．keepingupwiththepaceoftheir0EMcustomers．OEMsareshiftingmoreandmoredesignanddevelopmentresponsibilitiestosuppliers，thetrendofmodularizationandsystemintegrationismoreandmoreobvi

6、ous．tnlestrategiesofglobalizatienandmodularizationalsointensifytheallianceandmergerofthesupplyindustry．Consequently,thesupplychainoftheautomotiveindustryisbeginningtoundergoanunprecedentedrestructure，theverticalsupplysystemwillnotexistanymoreandtier-onesupplierwillbecomelessandless．andt

7、hesupplybasealsoshrinks；wimthegrowthofmegaautomotivepartssuppliers．thesupplierrelationshipofautomotiveindustrychangesbasically．Whilethe0EMsuppliersestablisha‘'voiceandcooperation”relationships，thestrengthofautosupplierisgrowing．and0EMwillnotalwaysmaintaintheirdominance．Theautom