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1、上海交通大学硕士学位论文SGM乘用车出口战略研究姓名：王文涛申请学位级别：硕士专业：工商管理指导教师：徐飞20080601THERESEARCHONPASSENGERVEHICLEEXPORTSTRATEGYOFSGMABSTRACTInthesegmentofautoproductsexport,passengervehicleplaysthemostimportantrole,whichtakesthebiggestpercentageofyearlyautoexportvolumeandrepresentsa
2、nautocompany’sstrengthandcapability.Throughmanyyearshardwork,SGMbecomesoneofthesuccessfulplayersinthemarketaftergettingovermanydifficulties.ButifSGMwantstohaveafurtherdevelopmentinthisfield,itwillfacemoredifficultiesandthreats.So,howtoincreasethepassengervehic
3、leexportcompetitivenessandcapabilitybecomesastudysubjectwhichhasrealisticsignificancetoSGM’sexportbusinessandthecompamy’sdevelopment.Throughtheanalysisofinternalandexternalconditionsandthecompetitorcomparison,usingrelativetheoriesandtools,thispaperaimstofigure
4、outSGM’spassengervehicleexportstrategytostrengthenthedevelopmentofthisbusiness.Basedonthemethodofbringingup,analyzingandsolvingproblems,thepaperanalyzestheinternalandexternalconditionsofSGMpassengervehicleexportbusinesswiththetoolssuchasPEST,figuresoutalltheal
5、ternateschemeswiththestrategymatchtoolssuchasSWOTmatrix,analyzestheexportbusinessstatusanddevelopmenttrendofmajorcompetitorswiththerelativemethodofcompetitoranalysis,strategygroup,differentiatedcompetitionandCPMMatrix,comparesSGMwiththesemajorexportplayers,fig
6、uresoutthepassengervehiclesexportstrategy,whichisinaccordancewiththeactualdemandofSGM’sbusinessdevelopment,differentiatedfrommajorcompetitorswithhighcompetitiveness.Inthefuturedevelopment,passengervehicleexportinChinawillfacedevelopmentopportunitysuchasbiggerm
7、arketvolume,pluralmarketstructure,Meanwhile,facethepressureandthreatbothfrominsideandoutsidethecompany.Asoneoftheactiveparticipantsinthemarket,SGMcankeepitscompetitivenessthroughutilizingandexploitthecurrentresourcesfully,strengtheningthedevelopmentofownproduc
8、ts.2KEYWORDS：StrategicManagement，CompetitiveStrategy，SWOTAnalysis，PassengerVehicleExport3上海交通大学学位论文原创性声明本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或
