消费者购房决策影响因素差异研究——以杭州市高学历青年群体为例

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1、洳≥：j、硕士学位论文⑧浙江大学硕士学位论文消费者购房决策影响因素差异研究一以杭州市高学历青年群体为例AbstraotWithrapidgrowthofhousingmarketOVerpast10yearsinurbanChina,especiallyinHangzhoucity,urbanresidentshavebe．虻omemorerationalinmakinghousepurchasingdecision,whichdeserveamoreprofessionalandmorequality·mindmarket．Theinflu

2、enceofhoming0011Sm01．sOnhomingmarkethavingbe．A?omestronger,itisfl／1importantandpracticalproblemtounderstandandanalyzefactorsinfluencingthepllrchasingdecisionsofurbanhousebuyers，whichwouldhelpthehousingdeveloperstoprovidehousingproductsandsnrviveindog-eat—dogmarket．Homingmar

3、ketcanbesubdividedbystudyinghome-parchasinginfluencingfactors，whichclassifiedandcomparedinthelevelofconsumers’characteristic．BasedonthedatafromaspecialdesignedsurveyinHangzhoucity,therearetwomajorpurposeofthispaper,oneistoconstructahouse-purchasinginfluencingfactorssystemfr

4、omoveralllevelandtheotheristoempiricallyanalyzelocationchoiceinhouse·purchasingdecisions．FactorAnalysis，pmredttest,independentttests，Lo#tmodel，ere．areusedtoanalyzetheresearchquestionsinthestudy．Thereareseveninfluencingfactors，whichCanbesortedintofourgroupsbytheextentofimpor

5、tance．Thefu-stgroupishomingpricefactor．TheSecondiSresidentialenvironmentfactor,constructioncharactedsticfactorandincomeoffamily．Andthelastgroupishominglocationfactorandthesituationofhomingmarket．Theempiricalresultsdemonstratethatthosefactorsextractedfrominitialfactorshavesi

6、gnificantdifferenceOnindividualdemographiccharacteristicsuchassex，maritalstatus，age,familyincomeandeducation,whichcanbeusedtosubdividethehomingmarket．Adviceonmarketinghasbeenpresented．Inaddition，theresearchuscsLo·gitmodeltoanalyzetheinfluencingfactorsonhousinglocationchoice

7、．FactorssuchascarccTs，familyincome，trafficstatus，incrementpotentialandnaturalenviroumenthavesignificantinfluenceonlocationchoicedecision，Theseempiricalfindingshaveimportantimplicationsforpolicy-makersanddevelopers．Thereissomeimprovementforfurtherresearchsuchasincreasingtheq

8、uantityofsamples,optimizingtheproportionofdifferentkindsofsamplesandperfectingthev