AT装饰公司经营战略分析

《AT装饰公司经营战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南交通大学硕士学位论文AT装饰公司经营战略分析姓名：梁小玲申请学位级别：硕士专业：工商管理指导教师：贾志永20080501西南交通大学硕士研究生学位论文第1I页AbstractThereformandopenpolicyformorethantwodecadesofyearsinourcountry,hasbeenfollowedbyswifteconomicgrowth．Urbanizationisspeedingup，consumptionpaRernofthecitizensandthecountrysidereside

2、ntsescalateunceasingly,housingisdevelopingfast，simultaneouslywithitsclosestrelatedindustries—thebuildingmaterialsindustryandthebuildingdecorationindustry—facingtheunprecedenteddevelopmentopportunity．Therealestatemarketcontinuestheprospectthatmostpeoplefavor，leadingth

3、edecorationprofessioninourcountrytoprospercontinually'andwiththeswiftandviolentgrowthtendency，tobecomeoneofbestnewprofessions．Butthepresentconstruction&decoration(C&D)enterprisesinourcountryarenumerous，theirtotalprojectcontractabilitynowexceedstheannualdemandofthemar

4、ket．TheseriouslyunbalancedsupplyanddemandiscausingmoreandmoreintensecompetitionintheC&Dindustry．Thispaperadoptsthemethodwhichunifiestheoreticalanalysisandcasestudy．Itstartsfromtheanalysisofthemacroeconomicenvironment，theindustrialenvironment，theindustrialtrendofdevel

5、opmentandthemarketcompetitionsituationoftheC&Dindustry；thenconductsthestrategicanalysisresearchonatypicalprivatelyoperatedC&Denterprise，theATDecorationProjectLimited．andformulatesthecorrelatedstrategy,withtheexpecttoprovidesomethoughtonstrategicmanagementofthenumerou

6、sC&DenterprisesThispaperfirstanalyzestheexternalenvironmentofATandelaboratestheprinciplesofenterprisestrategymanagement，thenanalyzesthecompany’Sinteriorenvironmentanditsadvantagesanddisadvantages．Onthisbasis，thepaperpresentsamorethoroughdiscussionofcompetitionandthed

7、evelopmentstrategytheory．Acomprehensiveanalysisiscarriedouttostudythecompany’Sinternalandexternalenvironmentindetail，utilizingtheoreticalmodelsas西南交通大学硕士研究生学位论文第ⅡI页—————————————————————————————————————_●———-———_————_————————_———_—___-—_--___--I—●I-————_-●I___一Michael

8、Porter’SFiveForcesModel，EFEmatrix，IFEmatrixandSWOTanalysis，thustoproposethepracticalandfeasiblestrategies．Thispaperhasthefollowingc