国光建筑装饰公司发展战略分析

国光建筑装饰公司发展战略分析

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时间:2018-12-09

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1、-哈尔滨工业大学高级管理人员工商管理硕士学位论文AbstractFastdevelopmentalongwithourcountryeconomy,people'slivingstandard enhancesdaybyday,alsoenhancestothehouseconstructiondecoration'srequest. Therecentyears,theconstructiondecorationprofession'shugeprofitspaceas wellasthelowbasicthreshold,causestheprofessioncompetitiont

2、ointensify, howtomaintainintheintenseprofessioncompetitiondoesnotdefeatissuspends infrontofeachbuildingdecorationenterprise'smajorissue.GUOGUANGconstructiondecorationcompanyistheNortheastarea biggestconstructiondecorationenterprise,theenterpriseconstructsthe consummationcompanymanagementstructure

3、,sufficientmanpowerreserve, consummationprofessionintelligenceauthentication.Inthepast20year developmentprocess,hasseizedtheNortheastmarket,andmarchesgraduallyto theBeijing,TianjinandShanghaiarea.Whilecompanyfastdevelopment's,the superintendentrealizedprofoundlytheenterprisestrategyplantheinfluen

4、tialrole, thisarticletakethestrategicmanagementcorrelationtheoriesasastartingpoint, thefulldiscussionconstructsthedecorationprofessiontheprofession characteristic,theunionGUOGUANGcompany'sactualsituation,usesthe SWOTstrategicanalysistool,establishestheintermediatestageforthenational glorycompanyt

5、hedevelopmentalstrategy.Restsontheabovementality,this articleframeisasfollows:Introduction:introductthisarticle'sresearchbackgroundandthedomestic andforeignresearch,andpointoutthecurrentresearchexistencethedeficiency, thusdrawsoutthisarticletheresearchcontent.The2ndchapter:presentsituationandthep

6、roblemanalysis.introducedthe constructiondecorationprofession'sconcept,thebuildingdecorationprofession's characteristicandtheclassification,andhaveanalyzedtheconstruction decorationprofessiondevelopmentcondition,aswellasthepresentconstructs thedecorationprofessionexistencethequestion.The3rdchapte

7、r:GUOGUANGconstructiondecorationcompanystrategic analysis.GivingthebriefintroductiontotheGUOGUANGcompany,and introducestheSWOTanalysismethod,analyzesGUOGUANGcompany'sown-II-------哈尔滨工业大学高级管理人员工商管理硕士学位论文superiorityandth

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