mkl公司经营战略分析

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1、AbstractWiththerapiddevelopmentofChina’Smarket-orientedeconomy,environmentalpollutionandwastageofnon．renewableresourceshavebothincreased．Thegovernmenthasgivenenvironmentalprotectionandresourceconservationhighpriorityinthenationaldevelopmentplan．Tiresarekeycomponentsofautomobiles，andwiththera

2、pidincreaseofcarsontheroad．theirconsumptionhasbecomeamajorenvironmentalconcern．TiresaremadefromsyntheticrubberwhichiSderivedfromoil．andthedepletionof吐lisminera】resourceiSextremelyalarming．Tireswhenscrappedandabandonedcausedseriousenvironmentalpollution，andtoaddressthisissue，thetireretreading

3、industrywascreated．Thisthesisillustratedthedevelopmentoftireretreadingindustryanditscurrentsituation．researchedonhowtheenterprisecankeepitscompetitiveedgeinthemarket．developedrelevantbusinessstrategiesandexploredfuturetrendsinthedevelopmentoftheenterprise．ThisthesistakesMKLasareferencepoint；

4、givesacomprehensiveandin—depthreviewofthestatusofthetireretreadingindustryandtheproblemsthatneedtobesolvedurgently,usesSWOTanalysisanddifferentiationstrategytoworkoutthemeasuresthatmustbetakenbytheenterprise．AsthetireretreadingindustryiSunregulatedandcompetitionfierce．MKL’SdevelopmentiSchall

5、enged，butthroughanin—depthSWOTanalysis，wecandeducethestrengthsoftheenterpriseandthenumberofopportunitiesthatcouldbetapped．Enterprisesthatseektodevelopfurtherneedtobreakthroughthecurrenthurdles．anditiSnecessarytoclearlyunderstandthemarketdevelopmentaltrend．BasedontheanalysisofChinatireretread

6、ingindustry’Scurrentdevelopmentalstageandcomparingwiththeindustryoverseas，theauthordeterminedthatthefutureofChina’StireretreadingindustryiSbright．Afteryearsoffiercemarketcompetition，thefittesthavesurvived，andthemarketiSreadyforanupturn．Tograspthisopportunity,theenterprisemuststrengthenitself

7、．Theenterpriseshouldutilizeitsstrengthsandcustomizedthemtotheneedsoftheindustry,setalong—rangeplanwithdifferentiatedstrategicapproaches，establishitsbrandingstrategy,constantlyinnovatingandestablishingacomprehensiveanduser-friendlyserviceculture．Ino