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ID:32040224
大小:2.19 MB
页数:35页
时间:2019-01-30
《mkl公司经营战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractWiththerapiddevelopmentofChina’Smarket-orientedeconomy,environmentalpollutionandwastageofnon.renewableresourceshavebothincreased.Thegovernmenthasgivenenvironmentalprotectionandresourceconservationhighpriorityinthenationaldevelopmentplan.Tiresarekeycomponentsofautomobiles,andwiththera
2、pidincreaseofcarsontheroad.theirconsumptionhasbecomeamajorenvironmentalconcern.TiresaremadefromsyntheticrubberwhichiSderivedfromoil.andthedepletionof吐lisminera】resourceiSextremelyalarming.Tireswhenscrappedandabandonedcausedseriousenvironmentalpollution,andtoaddressthisissue,thetireretreading
3、industrywascreated.Thisthesisillustratedthedevelopmentoftireretreadingindustryanditscurrentsituation.researchedonhowtheenterprisecankeepitscompetitiveedgeinthemarket.developedrelevantbusinessstrategiesandexploredfuturetrendsinthedevelopmentoftheenterprise.ThisthesistakesMKLasareferencepoint;
4、givesacomprehensiveandin—depthreviewofthestatusofthetireretreadingindustryandtheproblemsthatneedtobesolvedurgently,usesSWOTanalysisanddifferentiationstrategytoworkoutthemeasuresthatmustbetakenbytheenterprise.AsthetireretreadingindustryiSunregulatedandcompetitionfierce.MKL’SdevelopmentiSchall
5、enged,butthroughanin—depthSWOTanalysis,wecandeducethestrengthsoftheenterpriseandthenumberofopportunitiesthatcouldbetapped.Enterprisesthatseektodevelopfurtherneedtobreakthroughthecurrenthurdles.anditiSnecessarytoclearlyunderstandthemarketdevelopmentaltrend.BasedontheanalysisofChinatireretread
6、ingindustry’Scurrentdevelopmentalstageandcomparingwiththeindustryoverseas,theauthordeterminedthatthefutureofChina’StireretreadingindustryiSbright.Afteryearsoffiercemarketcompetition,thefittesthavesurvived,andthemarketiSreadyforanupturn.Tograspthisopportunity,theenterprisemuststrengthenitself
7、.Theenterpriseshouldutilizeitsstrengthsandcustomizedthemtotheneedsoftheindustry,setalong—rangeplanwithdifferentiatedstrategicapproaches,establishitsbrandingstrategy,constantlyinnovatingandestablishingacomprehensiveanduser-friendlyserviceculture.Ino
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