期货公司营销战略与策略研究(硕士毕业论文)

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1、上海交通大学硕士学位论文DW期货公司营销战略与策略研究姓名：刘征宇申请学位级别：硕士专业：工商管理指导教师：王理平20080601上海交通大学MBA学位论文DW期货公司营销战略与策略研究THERESEARCHOFDWFUTURESCOMPANY’SMARKETINGSTRATEGYANDTACTICSABSTRACTWiththebetterdevelopmentoftheeconomyandfinancereformationinChina,futuresfieldiswelcomingitswonderfultimes.Thenewly-foundedDWFu

2、turesCompany,inordertoachieveabetterdevelopmentinthemarket,shouldmakecarefularrangementsforitsmarketingstrategyandtactics.Futurescompaniesareintermediatesfortheinvestorswhowanttotakepartinthefuturesmarketanditstargetcustomeristheinvestors.Themostimportantdutyistomeettheneedsoftheinves

3、torsandprovidethemgoodservices.TheconnotationsofthecompanyvalueoftheDWFuturesCompany,whicharetheinvestmentmedia,theconsultantsandthecoaches,arementionedinthisessay.Inthepast,futurescompaniesarelackinginabilitiestomeettheneedsoftheinvestorsandimprovesalesbecauseoftheshortageoftheeffect

4、ivetradingtheory,thetradingtools,thetrainingsystemandtheprofessionals.Inthisessay,wethoroughlydiscusstheinvestors’behaviorandneeds,futurestradingprofitmechanism,successfulinvestmentmethodsandrulesV上海交通大学MBA学位论文DW期货公司营销战略与策略研究andtheinvestorsshapingstrategy.Wesuggestthatdevelopingthetra

5、dingskillsandtrainingtheinvestorsshouldbethemaininstrumenttomeettheprofitrequirements.Weshouldextendtheprogramtradingmethodswhichcanbeusedtoimprovetheinvestors’abilitiesandtradingresults.Weproposethattheinvestorsshouldbetrainedbothinskillandinpsychology.Wecomparethecommonnessofthemoti

6、vationandmethodsofthestocksinvestorsandthefuturesinvestors,includingtheadvantageanddisadvantageofthestockmarketandfuturesmarket.WethinkDWFuturesCompanyshouldfocusatexperiencedinvestors.Wefoundoutthemethodstohelptheinvestorsachievesuccessbyanalyzingtheinvestors’behaviors.Byresearching,

7、wesuggestthechoiceofthefractionizedmarketandthetargetinvestorsforDWFuturesCompany,themarketorientation,thediversitystrategyandtheactualizingofthemarketingstrategy.Thisessayisagoodreferenceforfuturescompaniestoresearchtheinvestor’sbehavior,thecompany’smarketingstrategyandtactics.KEYWOR

8、DS:fu