dhl（中外运-敦豪）速递服务的营销模式

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1、ChinaTeleflexShanghai,PRC17August2002By:FritsdeVroetDHLInternational1AgendaServicePartslogisticsasadriverofcompetitiveadvantageTheservicepartssupplychainDHLGlobalCustomerLogisticsVisionServicecapabilityCaseStudy2ServicePartsLogisticsasadriverofcompetitiveadvantageAswearemovingfromcomp

2、etingbrandstocompetingsupplychains,logisticshasbecomeoneofthekeydriversofcompetitiveadvantage.Somecompanieshaverecognisedthis,howevertheyhavebeenfocusingonthesupplychaindrivingtheproductionandsalesoffinishedgoods.Yetthereisanothersupplychainwithinthesecompanies,alsoheavilyaffectingcust

3、omersandbusinessresults,whichisoftenlargelybeingignored:TheServicePartsSupplyChain!3ServicePartsLogisticsasadriverofcompetitiveadvantage4ServicePartsLogisticsasadriverofcompetitiveadvantage5ServicePartsLogisticsasadriverofcompetitiveadvantage6LabourMaterial&PurchasesOverheadsNetrece

4、ivablesInventoryCashCostofsalesSalesNetoperatingprofitCostofdebtCostofequityNetworkingcapitalFixedassetsCapitalemployedTruecostofcapitalCapitalchargeEconomicvalueadded+++++xLogisticsandeconomicvalueaddedP&LeffectBalancesheeteffect7Demand/SupplyCharacteristicsPlan&execute(lean)Hedge&dep

5、loy(holdinventory)ContinuousreplenishmentDemandcharacteristicsPredictableUnpredictableSupplycharacteristics:ServicelevelagreementLonglead-time:+3daysShortlead-time:2-4hours24-48hrsReact&execute(agile)TheServicePartsSupplyChain8TheServicePartsSupplyChainFinishedgoodslogisticsversusservi

6、cepartslogisticsFINISHEDGOODSJustinTimeSmallnumberoffixedstockinglocationsOnewaytraffic:ManufacturingDistributionCentre(Final)CustomerSERVICEPARTSJustinCase(Very)largenumberofmulti-echelonstockinglocationsTwowaytraffic:ManufacturingDistributionCentre(Final)Customer9TheServicePartsSuppl

7、yChainSupplyCharacteristic:Multi-echelonmodel10DHLGlobalCustomerLogisticsOurLogisticsRevolution11Design&Develop&PlanProductMakeBuyManufactureDeploy&DeliverRecognizeDemandForecastDemandSource&ProcureProductsForecastDemandStore&DeployProductsServiceProductsReturn&DisposeProductsInstal