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ID:36326134
大小:1.12 MB
页数:24页
时间:2019-05-09
《dhl(中外运-敦豪)速递服务的营销模式》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、ChinaTeleflexShanghai,PRC17August2002By:FritsdeVroetDHLInternational1AgendaServicePartslogisticsasadriverofcompetitiveadvantageTheservicepartssupplychainDHLGlobalCustomerLogisticsVisionServicecapabilityCaseStudy2ServicePartsLogisticsasadriverofcompetitiveadvantageAswearemovingfromcomp
2、etingbrandstocompetingsupplychains,logisticshasbecomeoneofthekeydriversofcompetitiveadvantage.Somecompanieshaverecognisedthis,howevertheyhavebeenfocusingonthesupplychaindrivingtheproductionandsalesoffinishedgoods.Yetthereisanothersupplychainwithinthesecompanies,alsoheavilyaffectingcust
3、omersandbusinessresults,whichisoftenlargelybeingignored:TheServicePartsSupplyChain!3ServicePartsLogisticsasadriverofcompetitiveadvantage4ServicePartsLogisticsasadriverofcompetitiveadvantage5ServicePartsLogisticsasadriverofcompetitiveadvantage6LabourMaterial&PurchasesOverheadsNetrece
4、ivablesInventoryCashCostofsalesSalesNetoperatingprofitCostofdebtCostofequityNetworkingcapitalFixedassetsCapitalemployedTruecostofcapitalCapitalchargeEconomicvalueadded+++++xLogisticsandeconomicvalueaddedP&LeffectBalancesheeteffect7Demand/SupplyCharacteristicsPlan&execute(lean)Hedge&dep
5、loy(holdinventory)ContinuousreplenishmentDemandcharacteristicsPredictableUnpredictableSupplycharacteristics:ServicelevelagreementLonglead-time:+3daysShortlead-time:2-4hours24-48hrsReact&execute(agile)TheServicePartsSupplyChain8TheServicePartsSupplyChainFinishedgoodslogisticsversusservi
6、cepartslogisticsFINISHEDGOODSJustinTimeSmallnumberoffixedstockinglocationsOnewaytraffic:ManufacturingDistributionCentre(Final)CustomerSERVICEPARTSJustinCase(Very)largenumberofmulti-echelonstockinglocationsTwowaytraffic:ManufacturingDistributionCentre(Final)Customer9TheServicePartsSuppl
7、yChainSupplyCharacteristic:Multi-echelonmodel10DHLGlobalCustomerLogisticsOurLogisticsRevolution11Design&Develop&PlanProductMakeBuyManufactureDeploy&DeliverRecognizeDemandForecastDemandSource&ProcureProductsForecastDemandStore&DeployProductsServiceProductsReturn&DisposeProductsInstal
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