中外运敦豪核心竞争力分析

中外运敦豪核心竞争力分析

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时间:2019-01-31

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1、哈尔滨工业大学工商管理硕士学位论文AbstractAlongwiththedevelopmentofmarketeconomy,theChinesemarkethasbeentransferredfromaseller’smarketintoabuyer’sone,sothatthecompetitionamongenterpriseswithinthesameindustryisbecomingincreasinglyfierce.Akeyfeatureofmarketeconomyiscompetit

2、ion,inwhichthebestenterprisessurviveandtheworstonesdie.Inotherwords,undertheconditionsofmarketeconomy,competitioncanberegardedasthewayofsurvivalanddevelopmentforallenterprises.AfterChina’sentryintoWTO,theChinesemarketopensstepbystep.Asaresult,thecompetiti

3、onhasbeenexpanded,deepenedandintensified.Therefore,anenterprisehastoattachgreatimportancetoitscompetitionenhancementinordertosurviveanddevelopinmarketcompetition.Nodoubt,amongallthemarketcompetitioncompetencies,arathercrucialoneturnsouttobethecorecompeten

4、cyofanenterprise,whichhasbeenplayedvitalrolestowinthecompetition.ThepresentpaperaimsatpresentingadeepanalysisontheoperationandservicesystemsofDHL-SinotransInternationalAirExpressCo.,.Onthebaseofoverallillustrationonthecurrentdevelopmentofexpressindustry,t

5、hispaperexploresthecorecompetencyownedbyDHL-Sinotransandfurtherraisesthestrategytoeffectivereinforcingtheitscorecompetency,whichalsocanbeappliedtopraticeinordertoboostDHL-Sinotranswithmorerapidandcontinuousdevelopment.Furthermore,thepresentpapermayalsogiv

6、einsightsforotherenterprisesoftheinternationalexpressindustry.Thispaperfirstlyprobesintothedeepstudyonthecorecompetencytheory,expatiatesonthecurrentdevelopmentstatusofthedomesticexpressindustryandthecorecompetencyofrelatednativeandabroadenterprises,whichl

7、aysthesolidtheoryfoundationandnecessaryindustryfoundationforputtingforwardthecorecompetencyofDHL-Sinotrans.Secondly,thispapercarriesouttheanalysisontheoperationandservicesystemsofDHL-Sinotrans,suchasnetwork,organization,standardizedoperationandvalueaddeds

8、ervicealongwiththeCRMsupports.Thirdly,itcloselycontinuestoanalysisconstitutesofthecorecompetencyofDHL-Sinotrans,whichincludesthreekeysystems,thatis,-II-哈尔滨工业大学工商管理硕士学位论文regulation,competencyandculturesystem.Finallyt

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