(最新)aah_dhl中外运-敦豪速递服务的营销模式

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1、ChinaTeleflex2002Shanghai,PRC17August2002By:FritsdeVroetDHLInternational1AgendaServicePartslogisticsasadriverofcompetitiveadvantageTheservicepartssupplychainDHLGlobalCustomerLogisticsVisionServicecapabilityCaseStudy2ServicePartsLogisticsasadriverofcompetitivea

2、dvantageAswearemovingfromcompetingbrandstocompetingsupplychains,logisticshasbecomeoneofthekeydriversofcompetitiveadvantage.Somecompanieshaverecognisedthis,howevertheyhavebeenfocusingonthesupplychaindrivingtheproductionandsalesoffinishedgoods.Yetthereisanothersu

3、pplychainwithinthesecompanies,alsoheavilyaffectingcustomersandbusinessresults,whichisoftenlargelybeingignored:TheServicePartsSupplyChain!3ServicePartsLogisticsasadriverofcompetitiveadvantage4ServicePartsLogisticsasadriverofcompetitiveadvantage5ServicePartsLog

4、isticsasadriverofcompetitiveadvantage6LabourMaterial&PurchasesOverheadsNetreceivablesInventoryCashCostofsalesSalesNetoperatingprofitCostofdebtCostofequityNetworkingcapitalFixedassetsCapitalemployedTruecostofcapitalCapitalchargeEconomicvalueadded+++++xLogistics

5、andeconomicvalueaddedP&LeffectBalancesheeteffect7Demand/SupplyCharacteristicsPlan&execute(lean)Hedge&deploy(holdinventory)ContinuousreplenishmentDemandcharacteristicsPredictableUnpredictableSupplycharacteristics:ServicelevelagreementLonglead-time:+3daysShortlea

6、d-time:2-4hours24-48hrsReact&execute(agile)TheServicePartsSupplyChain8TheServicePartsSupplyChainFinishedgoodslogisticsversusservicepartslogisticsFINISHEDGOODSJustinTimeSmallnumberoffixedstockinglocationsOnewaytraffic:ManufacturingDistributionCentre(Final)Custom

7、erSERVICEPARTSJustinCase(Very)largenumberofmulti-echelonstockinglocationsTwowaytraffic:ManufacturingDistributionCentre(Final)Customer9TheServicePartsSupplyChainSupplyCharacteristic:Multi-echelonmodel10DHLGlobalCustomerLogisticsOurLogisticsRevolution11Design&De

8、velop&PlanProductMakeBuyManufactureDeploy&DeliverRecognizeDemandForecastDemandSource&ProcureProductsForecastDemandStore&DeployProductsServiceProductsReturn&DisposeProductsIn