punjab heritage and tourism promotion board旁遮普的文化遗产和旅游促进局

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1、PUNJABHERITAGEANDTOURISMPROMOTIONBOARDInvitaiontoParticipateinthePunjabBedandBreakfastScheme-2013THECONCEPTHotelsandothersupplementarystayoptionsareanintegralpartofatourist’svisittoaplaceandtheservicesofferedbythemcanmakehis/herstaymemorable.Oneofthekeyreco

2、mmendationsoftheUnitedNationWorldTourismOrganisation’sTourismDevelopmentMasterPlanforthePunjabisanincreaseintheprovisionofhigh-qualityaccommodationthatcaterstotheholidayvisitor,inandaroundthestate’smaintouristdestinations.Withtheaimofprovidingcomfortablehom

3、estayfacilitiesasperinternationalstandardstotouristsandtosupplementtheavailabilityofaccommodationinandaroundtouristdestinations,PHTPBislaunchingaschemetopromotehigh-endBed&Breakfastaccommodation.Theideaistoprovideacleanandaffordableplaceforoverseasvisitorsa

4、nddomestictouristsincludinganopportunityfortouriststostaywithanIndianfamily,experiencethetraditionsandcultureofPunjabandsavorauthenticPunjabicuisine.Forhome-ownerswhohavethenecessaryaptitudeandahomeofsuitablesizeandrequisitestandards,thiscanbeausefulsourceo

5、fadditionalincome,aswellasanenjoyablebusinessactivity.ThePHTPBisnowinvitinghome-ownersinthestateofPunjabtojointhisscheme.Trainingwillalsobeprovidedtohome-owners.InordertosafeguardqualitystandardsandprotectPHTPB’sbrandimage,certainconditionsforparticipationh

6、avebeenprescribed.Theschemeshallbeapplicableonlytothosecaseswheretheowner/*promoteroftheestablishmentalongwithhis/herfamilyisphysicallyresidinginthesameestablishment.BENEFITSOFTHESCHEMETheB&Bschemewillhelptospreadtheeconomicbenefitsoftourismmorewidelyaround

7、thestateandoffersparticipantsthefollowingopportunities:1.Ausefulsourceofadditionalrevenueforhome-ownerswiththeappropriatehospitalityandbusinessaptitudes2.ShortprofessionaltrainingcoursescoveringeveryaspectofBedandBreakfastoperations.3.ThesupportofthePHTPBin

8、marketingtheB&Bconcept,through:a)PromotiononthenewPunjabTourismwebsite.b)Mediacoveragebytravelwritersc)AppearanceinPHTPBbrochurestobedistributedthroughthePunjabTouristInformationCenters.d)Introductiont