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1、PunjabMandiBoard’sAPNIMANDIPunjabMandiBoard,S.C.ONo.149-152,Sector17-C,ChandigarhFORWORDUndertheschemeofPunjabGovt.thePunjabMandiBoardhasstartedApniMandiSchemeintheStateofPunjabaswellasinUnionTerritoryChandigarhforprovidingthebattermarketingfacilitiestothefarmer
2、s/growersespeciallyoffruits&vegetablesgrowersasthesmallgrowerscouldnotgetreasonablepricetotheirproduceandsimilarlyontheotherhandconsumersweretopaytheexorbitantpriceandgetlowqualityproducts.Themiddlemaninvolvesinthetradetookamajorshareofprofitofthegrowersaswellas
3、oftheconsumers.Afterstudyingtheconceptof“SaturdayMarket”prevalentinU.KandU.S.A,thePunjabMandiBoarddecidedtoorganize“ApniMandis”wherefarmers/growerswouldselltheirproduceespeciallyfruits&Vegetablesdirectlytotheconsumers.Withtheeliminationofmiddleman,thenetprofitis
4、sharedbytheproducersandtheconsumers.Besidesthisconsumersalsogetfreshitemsofproducewhichtheywant.Initiallyatthestartingpoint,thePunjabMandiBoardintroduced“ApniMandi”inFeb,1987atS.A.SNagar,Mohali(Punjab)andafterthissuccessfulexperimentnowtheBoardisholdingApniMandi
5、sin27townsintheStateincludingChandigarh.Thenumberoffarmersparticipatedinthesemandiwas10,278intheyear1988whichhasbeenincreasedto3,53,610intheyear2010.Similarly,approximatesaleofproduceinthesemandiswasforRs.2,96,24,761/-intheyear1988whichhasbeenincreasedtoRs.62,93
6、,47,474/-intheyear2010.AnevaluationstudyconductedbytheEconomistsofPunjabAgricultureUniversity,Ludhianahasshownthat“ApniMandi”hasreallyprovedablessingforthefarmersparticularthesmallonesandboontotheconsumers.ThePunjabMandiBoardacceptsallcriticismandsuggestionstoim
7、provethisschemefurther.Iwishtheconceptof“ApniMandi”wouldbeacceptedandintroducedbytheotherStatesofthecountrytofindsolutiontothemarketingproblemsofthefarmersandtheconsumersparticularlyfortheperishablecropslikefruitsandvegetables.Sd/-(AjmerSinghLakhowal)Chairman,Pu
8、njabMandiBoard,Chandigarh.SCHEMEOFAPNIMANDI1.APNIMANDISareorganizedbythePunjabMandiBoardthroughMarketCommittees.Thefarmersselltheirfarmfreshfruits&vegetablesgrownbyth
