资源描述：
《鞋业服装市场成功的五种营销武器（five successful marketing weapons in the footwear and apparel market）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、鞋业服装市场成功的五种营销武器（Fivesuccessfulmarketingweaponsinthefootwearandapparelmarket）Footwearclothinghasastrongseasonal,fashionableandhomogeneous.Oftenanewtypehasjustbeendeveloped,andthemarketisalreadyfullofsimilarcompetingproducts.Manufacturersinordertoachievethemarketingstrategyanditsowndevelopme
2、ntneeds,willrequireaninventorywhenestablishingchannelsandnetworks,anddistributorofmarketoperationinordertospeeduptheflowoffundsandreducerisk,manywillsellforlessthanthepriceofmanufacturers.Asaresult,theestablishmentofthebrandformanufacturershavecausedsomeimpact,somebrandsalsobecausemanufact
3、urersofchannelsandnetworkcontrolineffective,andeventuallyreducedtolow-endbrands,profitsmoredifficulttoupgrade.Onthemarketinadditiontosomebigbrandsandluxurybrands,manyfootwearapparelproductbrandpositioningaredominatedbyordinaryconsumers,soitisrequiredtoincreasethechancesofcontactingwithcust
4、omers,isincreasedindifferentchannelsandsalesnetwork;alsorequireseachmusthaveacertainsalesoutletstoensureprofitability.GoodproductsarethebasisofpromotionNogoodqualityandworkmanship,anyfootwear,clothingproductscanonlybereducedtothestreetstall."Productqualityishigherthananythingelse".China'sm
5、arketingprocessinthepast20yearsfullyillustratesthispoint.Withoutqualityassurance,theproductitselfdoesnothaveroomforsurvival,letalonemarketpromotion.Itisworthnotingthat,goodproductshavenotsimplyreferstothequalityoftheexcellent,durable,italsoincludesexquisitepackaging,wearingexperiencecomfor
6、table,attentiveservice,enthusiasm,brandharmony......Evenincludehealthyadvertisingcontentandsoon,Thesevalue-addedcombinationshavebeenincreasinglyintegratedintothequalitycontentoftheproductandbecomeanimportantpartofproductquality.Customerschooseshoes,clothingproductsoftensaybrand,morereferst
7、othequalityofaproduct,andsecondlyisthepriceandotherfactors.Oftenagoodshoesandclothingproductsonthemarketisrelativelysuccessful,suchasunderwear,pants,shoesMotomDaiAnfenBELLE,women'sONLY,SEPTWOLVESmenswearandsoon,isthefirstintheproductdesignandmanufactureunderth
