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1、cs营销运作三大法宝（ThreemagicweaponsofCSMarketingoperation）DetonatedCSsellingpoint-marketingoperationasoneofthethreemagicweaponsChineseatpresentinthemarkethasbeeninthe"springandAutumn"era.Withtheexcessivecompetitionbetweenenterprises,thedirectconsequenceisthehomogen
2、izationofproducts,qualityandprice.ThismeansthatnowChinaconsumerstochoosefrom290kindsofrefrigeratorintherefrigerator,selectionofbeerfromthe455kindsofbeer,choosecosmeticsfrom478kindsofcosmetics,cigarettesfrom499kindsofcigarettes,choosefrom575kindsofshirtshirt,
3、from609kindsofpackagingwaterwaterdrink.IntheUnitedStatesandevenmore,itissubjectedto570timesperdaybythecommercialadvertisement,eachpersonmustchoosetheshoesfrom1200kindsofshoes,clothesfrom800kindsofclothing,choosethecarfromthe572car,selectedfrom138kindsoftooth
4、pasteinthetoothpaste,selecttheprogramfromthe200televisionchannel......Expertswhospecializeinmasscommunicationfindthatmodernpeopleliveintheendlessbombardmentoftelevision,newspapers,networks,radioandotherendlessadvertisingnetworks.Apersonreceivesabout1800messa
5、gesaday,andaweeklater,thereareabout9000messagestryingtograbyourattention.Therefore,today'senterpriseswanttoletconsumersfromadvertising"tightencirclement",topayattentiontoyourproduct,youmusttakeouttheunique"sellingpoint"cannotbe!Thewonderfulcase:commitmentisg
6、oldandconsiderateSituation1:"beforeyoudestroyallthepestsinyourhouse,youdon'toweadollar."whydopeopleoftenlookfor"famousbrand"whenshoppingorlookingforanenterprise,lookingfor"oldbrand"?Becausethese"famousbrand"productsand"oldshop"shop,inessence,itiscoveredwithe
7、xcellentproductqualityandservicequality.That'swhybrand-nameproductsaresomuchmoreexpensivethanordinaryproducts:peoplearewillingtospendextramoneyonproductsthatareconfidentofselling.Forexample,aforeigncompanycalled"BBBK"isapestkillingprofessionalcompany.Itcharg
8、edhighcostmorethan600%ofitscompetitors,andahighmarketshareinpestcontrolservices.Thecompany'scommitmenttoservingthehotelandcateringcustomers:"beforeallpestsinyourhousearewipedout,youdon'toweadoll
