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1、TheSecretsofSuccessfulEventMarketingandManagementThedifferencebetweengoodeventsandgreateventsistightexecutiononmarketing,automationofadministrativetasks,andgoodmanagementoftheevents.Oversevenyearsofeventconsulting,ourstaffhasdiscoveredeffectivebestprac
2、ticesafterassistingover5,000plannerslaunchandmanagetheirevents.Specificallythroughthese75,000eventexperiences,mystaffofeventconsultantshasrevealedthetenbestsecretsforeventandmeetingplannerstofilltheroom,notoverbook,andmanageeventsefficiently.SecretNumb
3、er1–EffectiveandEconomicalInvitationsThefirstelementofasuccessfuleventiseffectivepromotionthroughemailinvitations,automatedonlineeventregistrationandadditionalintegratedmarketingeffortssuchasdirectmail,outboundphonecallsandaninformativeeventwebsite.Ema
4、ilinvitationsarethemosteconomicaleventmarketingmethodandundoubtedlydrivemoreattendanceforplannersthananyothermarketingmedium.Emailinvitationsshouldhaveaprofessional,brandedappearance,witheye-catchinggraphics,aneffectivesubjectlineandrelevantcontent.Pro
5、perlybundlingemailedeventinvitationswithanonlineeventregistrationandpayment-processingsystemwilldramaticallyincreaseattendancenumbers,reducemanualdataentryandsimplifyattendeetrackingtasks.Posteventdataanalysisonover75,000eventsshowsthatplannerscanachie
6、veuptothreetimesthestandardresponserateafterimplementingintegratedemailmarketingwithdirectmailandoutboundcallingcampaigns.SecretNumber2–CustomCommunicationsReachtheResponseThesecondsecretkeytosuccessfuleventsistosupportyoureventmarketingeffortswithtarg
7、etedandpersonalizedemailstoinvitees.AsstatedinEventView’05,theannualeventandmarketingtrendsstudyconductedbyMeetingPlannersInternational,“enhancingthecustomerrelationship”wasrecognizedasthemostimportantcriteriaforsuccessfuleventsbyover73%ofglobalrespond
8、ents.Customizationisapowerfultooltostrengthenrelationshipsandimprovetheeventexperienceforallstakeholders.Eachgroupofinviteesshouldreceivespecificmessagingtailoredtotheirinterests.Responseratesforaonesizefitsallinvitationcanbe50%lessthan
