金向标教育科技有限公司营销策略研究

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1、＂＂Ｖ巧巧狂乂聲＾＾三三ＥＣＯＮＯＭＩＣＳＪＩ＂ＮＩＶｒＹＦＦＩＮＡＮＣＥＡＮＤＩＡＮＧＸＥＲＳＴＯ中围分类号ＵＤＣ—硕ｚｂ学位论文ＭＡＳＴＥＲＤＩＳＳＥＲＴＡＴＩＯＮ金向标教育科技有限公司营销策略研究ｗＡｎ论文题目（中文）民ｅｓｅａｒｃｈｏｎｍａｒｋｅｔｉｎＳｔｒａｔｅｏｆＪｉｎＸｉａｎｂｉａｏ？—ｇｇｙｇ论文题目（英文）ＥｄｕｃａｔｉｏｎａｌＴｅｃｈｎｏｌｏｇｙＣｏ．，Ｌｔｄ凌超王Ｈ尧春教叔导师作者工商

2、管理孝ｆ心由巧堂巧＿培养单位笠赴去＃工商管理研究方向二〇—六年十二月独创性声胡本人声明所呈交的论文是我个人在导师指导下进行的研究工ｉ乍及；取得的研究成果。尽我所知，除了文中特别加从标注和致谢巧地外，论文中不包含其他人己经发表或撰写的研究成果，也不包含为获得江’西财经大学或其他教育机构的学位或证书所使用过的材料一。与我同工作的同志对本研究所做的任何贡献均巴在论文中作了明确的说明并素示了谢意。＜签名：度技日规：］々／会，／／．／ｒ关于论文使用授权的说巧’本人

3、完全了解江西财经大学有关保留、使用学位论文的规定，即：公学校有权保留送交论文的复印件，允许论文被查閱和借阅；学校可ＬＸ布论文的全部或部分肉容，可Ｌ乂采用影印、缩印或其他复制手段保存论文。（保密的论文在解密后遵守此规定）签名：导师寐違：日期：目录1.绪论···························································································11.1研究的背景与选题的意义······················

4、······································11.2教育市场营销研究概况·······························································31.3研究方法与论文框架··································································42.相关理论概述·····························································

5、····················62.1产品理论·················································································62.2促销理论·················································································82.3体验营销理论························································

6、···················102.4整合营销理论···········································································113.金向标的营销现状分析···································································133.1行业状况·····································································

7、············133.2企业产品及服务介绍··································································143.3企业SWOT分析·······································································174.金向标的营销策略·········································································214

8、.1同行经验借鉴···········································································214.2金向标的营销战略选择······················································