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1、abstractaspectofchannelstrategy,basedontheanalysisofWFsecuritytechnologyco.,LTD.Atpresent,onthebasisofmarketingchannel,channelisputforwardfortheconstructionofthestrategy,evaluationandcontrolofthechannel,andchannelofincentives;Onthepromotionstrategy,mainlyfromthe
2、show'smarketing,newmediapublicity,salespromotionandpersonnelpromotionandsoonwerediscussed.Inthispaper,bystudyingthemarketingenvironmentoftheWFsecuritytechnologyco.,LTD.,findingoutthemarketingtargetmarket,andputsforwardtheWFsecuritytechnologyco.,LTD.4pstrategyand
3、Suggestionsintheprocessofimplementation,itwillbetoWFsecuritytechnologyco.,LTD,theimprovementofmarketinghasacertainsignificance.Inthispaperthetheoreticalanalysisandpracticeoforganiccombination,hascertainguidingsignificanceandhigherapplicationvalue.【KeyWords】Secur
4、ityproducts;MarketingStrategy；SWOTanalysismothod;TheSTPtheory【Typeofpaper】ApplicationResearchV····目录目录1导论.....................................................................................................................................11.1分析背景及意义.............
5、............................................................................................11.2分析方法.....................................................................................................................11.3分析内容.....................................
6、................................................................................21.4论文框架.....................................................................................................................22理论基础...................................................
7、............................................................................42.1市场营销的概念.........................................................................................................42.2营销环境及SWOT分析.......................................................
8、......................................42.3STP理论.....................................................................................................................72
