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《【unit 1】2. text i what makes mainstream media mainstream》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、实用标准Warm-upuWhatismedia?Howdoyouunderstandtheterm?Definethetermwithyourpartnerwithin50words.1.Cambridge:newspapers,magazines,radioandtelevisionconsideredasagroup2.Oxford:themainwaysthatlargenumbersofpeoplereceiveinformationandentertainment,thatistelevision,radio,newspapersandtheInternet.3
2、.Wikipedia:Incommunications,media(singularmedium)arethestorageandtransmissionchannelsortoolsusedtostoreanddeliverinformationordata.Itisoftenreferredtoassynonymouswithmassmediaornewsmedia,butmayrefertoasinglemediumusedtocommunicateanydataforanypurpose.uDoyouknowthefollowingtermsrelatedto“m
3、edia”?Illustratethemwithsomeexamples.1.Advertisingmedia:variousmedia,content,buyingandplacementforadvertising2.Broadcastmedia:communicationsdeliveredovermasselectroniccommunicationnetworks,e.g.TV,radio3.Digitalmedia:electronicmediausedtostore,transmit,andreceivedigitizedinformation,e.g.In
4、ternet4.Hypermedia:mediawithhyperlinks,e.g.Internet5.Massmedia:allmeansofmasscommunications6.Multimedia:communicationsthatincorporatemultipleformsofinformationcontentandprocessing,e.g.Internet(includingtext,audio,stillimages,animation,videofootageorinteractivity)7.Newmedia:abroadtermencom
5、passingtheamalgamationoftraditionalmediawiththeinteractivepowerofcomputerandcommunicationstechnology,e.g.Internet,websites,computermultimedia,8.Newsmedia:massmediafocusedoncommunicatingnews,e.g.www.nytimes.com文档实用标准1.Printmedia:communicationsdeliveredviapaperorcanvas(paper-basedpublicatio
6、n),e.g.magazine,newspaper2.Publishedmedia:anymediamadeavailabletothepublic3.Socialmedia:mediadisseminatedthroughsocialinteraction,e.g.renren.com,Facebook,TwitteruWhattypesofmediadomainstreammediaencompass?Whydoyouthinkmainstreammediaarecontrolledbyandwhatisthemotiveforcontrolling?uRecentl
7、yacomplaintpostedonSinaweibo,apopularmicro-bloggingwebsiteinChina,aboutaSanyaseafoodrestaurantoverchargingtouristshastriggeredcontroversyamongWebusers.Howdoesmicro-bloggingaffectthesocietyintermsofthefreedomofinformation?Howisitdifferentfromthetraditionalmedia?These
