资源描述：
《The Important of China’s Image Created by China’s Mainstream Media》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheImportantofChina’sImageCreatedbyChina’sMainstreamMedia 【中图分类号】G41【文献标识码】A【文章编号】2095-3089（2014）02-0044-01 Imageisahumanconstructimposedonarrayofperceivedattributesprojectedbyanobject,event,orperson.Inthecontextofglobalization,nationalimageisareflectionofacountry’soverallimpressionandcomprehensiv
2、eevaluationshownininternationalrelations.Asoundnationalimagecandetermineacountry’sreputationandstatusduringtheprocessofinternationalcommunicationandacquirewideinternationalidentityandpublicopinionsupport.Therefore,allcountriesaroundtheworld,especiallythedevelopingones,areendeavoringtointegratethemse
3、lvesintheglobalmarketandtostriveforafavorableplaceontheworldstage. However,nationalimageisfarmorethantheonlydimensionofwhatacountrywanttoshowothers.Whatmattersmostisthefarmingimageinthemindofthebeholder’s.Butthedistanceandboundariesbetweendifferentcountriesmakeitimpossibleforindividualstoobtainthec
4、hancetoknowtheimageofothernations3byexperience.Inthisway,massmediaplayanimportantroleinformulatinganddisseminatingtheimagesofnations.Massmediahaveastrongimpactbyconstructingsocialreality.TheperceptionofChina’simagemostofoverseasviewersgetisfromChina’smainstreammedia.So,China’smainstreammedia,inasens
5、e,istheonlywayforoverseasviewersknowaboutChina.TheimageofChinainthemindoftheseviewersissomeaspectswhichChina’smediawantstoshowthem.Whenmediaframesthenationalimage,itisconsideredmanyfactors.Theframingandpresentationofevensandnewsinthemassmediacanthussystematicallyaffecthowrecipientsofthenewscometound
6、erstandtheseevents. Atthetimeofglobalization,everycountrygetsmoreopportunitiestoinvolveintheinternationalaffairs,Intheinternationalcourse,theroleofnationalimagescanbeexplainedbypowertheory.Acounty’ssoftpowerreliesonitsculture,itspoliticalvaluesandforeignpolicy.Nationalimages,areonepartofastate’ssof
7、tpower.Itisbelievedthattheimagesofanationarepubliccommoditiesthatservetogenerateeitherafavorableoranunfavorableenvironmentforthepublicandthestate. Asanimportantmeanstoframeandpromotingnationalimage,e
