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1、2013WHITEPAPERNavigatingChina’sComplexMediaLandscapeWetellyourstorytotheworld2013WHITEPAPERNavigatingChina’sComplexMediaLandscapeWetellyourstorytotheworld2013WHITEPAPERNavigatingChina’sComplexMediaLandscapeThepotentialofdoingbusinessinChinaisundeniable.Recentheadl
2、inesaboutslowdownsnotwithstanding,itseconomycontinuestoenjoystronggrowth,with2013numbersinthe7%range.Thegrowingmiddle-classisspendingmoreoftheirdisposableincomesastheeconomybeginsashiftfromexport-centrictoconsumer-drivenandChinesebusinessescontinuetoexpandoverseas
3、,competingwiththeirwesternandfellowAsiancounterpartsastheysearchfornewbusinesstocontinueChina’srapidexpansion.Starbucks,adidasandAccenturearejustafewoftheinternationalcompaniesthathaveexcelledinChinaasaresultoftheirdedication,understandingandrespectoftheChinesemed
4、ialandscape.TheUS-ChinaBusinessCouncil’s(USCBC)annualsurvey,releasedinOctober2012,providesfreshinsightintomembercompanies’outlookonthefutureoftheirbusinessesinChina.AccordingtoUSCBC’sestimates,theChinamarketisworth$250billionforAmericancompanies,and94%ofthecompani
5、esrespondingtothesurveysaidtheirbusinesspurposeinChinaistoaccessthedomesticmarketratherthantodevelopaplatformforexporting.Thereportclaimsthatalthoughtheglobaleconomyisstillfaltering,89%ofthosecompaniessurveyedwerenotonlyprofitable,buttheyaremakingmoneyat“thehighes
6、tratetodateintheseven-yearhistoryoftheUSCBCmembersurvey.”Amongthem,two-thirdssawdouble-digitgrowthovertheir2011revenue.Unsurprisingly,then,theproportionofcompaniesthatnowrankChinaasatoportop-fivepriorityhasrisento94%,with71%statingthatChinawouldbeatopfivepriorityi
7、nthecomingyear,and60%notingthatprofitsfromChinaoperationswerehigherthantheirotherglobaloperations.TheUS-ChinaBusinessCouncilsurveyalsopointedoutthatamassive88%expectedtoseegreaterprofitsfromtheirChinaoperationsascomparedtothepreviousyear.Thosethatknowandunderstand
8、Chinaclearlyrecognizethehugepotentialthatisavailable,andmoreimportantly,areconfidentthattheirbusinesseswillcontinuetobeprofitable,despitetheonsetofyetan
