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1、OnChina’smediaindustrystatusanddevelopmentstrategyAbstract:Withthesocialandeconomicdevelopment,thetraditionalmediaindustryhasencounteredmanybottlenecks,adjusttheindustrialorientation,optimizetheindustrialstructurehasbecomeastageofChina’smediaindustrydevelopmen
2、tpriority.Thispaperanalyzestheexistingtraditionalmediaindustrycriticism,proposesolutionsbasedonitsstrategyforthedevelopmentofChina’smediaindustrysuggestionsandcomments.Keywords:media,thestatusquo;strategyThroughoutthedevelopmentofChina’smediaindustry,theearlyf
3、ormationintheindustry,China’smediaindustriesoflateindustrialization,thereisalotofvarioustypesofmedia,emerging,drivenmainlybythegovernmentinthedevelopmentperiod,aswellassocio-economiccommunitysystemchanges,thediversificationofChina’smediaindustryoutoftheway.tod
4、ay’smediaindustry,canbesaidthatflowers12contend,blossom,clearstructure,levelofdiversity,includingapaper(newsprint,magazines,soundtype(radio,video(televisionthefilmaswellasmodernnetworktypes(electronicpublication,ComputerVideoWiththecontinuousdevelopmentofChina
5、’seconomy,China’smediaindustryhasmadeconsiderableprogress,hasmadegreatachievements,butatthisstagethedevelopmentofourcountry’smediaindustry,therearealsovariousproblemsWiththecommunity’sattentiontothemarketeconomysystem,inparticular,accessiontoWTO,themarketrequi
6、rementscontinuetochangelong-establishedundertheplannedeconomyoftheextensivemediaindustrystructure,whichistodaythedevelopmentofChina’smediaindustrybackgroundinThisdevelopmentinthecontextofChina’smediaindustry,therearestillmanyproblems.First,China’smediaindustry
7、problemsAtpresent,China’smediaindustry,therearesomedevelopmentissues,andonlycleartheproblem,inordertomoreeffectivelydevelopcorrespondingstrategiesissuesembodiedinthestructure,personnel,and12mechanismandsoon.First,thelowlevelofdevelopmentofChina’smediaindustrya
8、ndinternalchaos,ourexistingstationsmorethan3,000,astheleaderintraditionalmedia,comparedtotheUnitedStates,Britain,France,Germany,Japanandothercountriesmorethanthesumofthetelevision,
