media industry development status and future development trend analysis_6844

《media industry development status and future development trend analysis_6844》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

MediaIndustryDevelopmentStatusandFutureDevelopmentTrendAnalysis[Abstract]Atpresent,ChinaisenteringadeepeningofreformandrapidDevelopmentofmedia,acriticalperiod,themediaIndustryisinamajorsocialDevelopmentandchanges,itmarkedthepolicyofourcountry'smediaIndustryhasenteredaperiodofinnovation.HowtoseizeMediaIndustryDevelopmentinChinaagoodopportunitytodevelopandadapttothemodernmediaIndustrypolicysupportsystem,whichiscurrentlyanimportantissuesolved.[Keywords:]mediaIndustryeconomictrendsI.DevelopmentofChina'smediaindustryWiththecontinuouseconomicDevelopment,China'smediaindustryhasbeenconsiderabledevelopment,hasmadebrilliantachievements,butwemustalsolooksquarelyatthisstageinChina'smediaindustryvariousproblems.Asthesocialistmarketeconomysystem,inpArticular,tojoinWTO,marketrequirementscontinuetochangelong-establishedundertheplannedeconomyoftheextensivemediaindustrystructure,whichisthecurrentdevelopmentofChina'smediaindustrybackground.InthecontextofthisdevelopmentthedevelopmentofChina'smediaindustry,therearestillthefollowingseveralissues:1.Theoveralllowlevelofdevelopment.Tothefourmostpowerfulmediaoftelevisionmedia,forexample,morethan3,000televisionstationsofexistingthantheUnitedKingdom,theUnitedStates,Germany,France,Japanandothertelevisionstationsin11countriescombined.DespitethelargenumberHowever,smallscale,weakcompetitiveness.thedomesticmediaindustryurgentlyindustryconsolidationandconcentration.2.Theinternationallevelislow.Afilmdegreeininternationalbusiness,internationalexpansionshouldincludetheabilitytouseinternationalculturalresourcecapacityandvideoproducts,domesticandinternationalmarketshare.Degreeofinternationalizationoftelevisioncanbequantifiedthreeaspects,namely,importedtelevisionprogramontheproportionofprogramsanddomesticprograms;majorinternationalaudiencemarketshare;videoproductsininternationaltradeincomeandtheproportionoftotaltraderevenue.InternationaltradeincomeintheGreatInmostcases,withmajormarketshareproportionaltotheratings.Ourfilmindustryisstillverylowdegreeofinternationalization.internationalizationistoensurethatdynamiccompetition, long-termoperatingbehindcloseddoors,theenterpriseisdifficulttobecompetitive.3.Policiesandregulationsdonotmatch,themanagementmechanismstiffness.China'scurrentpoliciesandregulationsmediaindustrywiththeplannedeconomyperiodmatchingpoliticalandeconomicsystem.Inpractice,themoreeffectivelyensuretherulingpArtyandthegovernment,especiallythemediacontrolofnewsmedia.However,thispolicyandregulationslaggedbehindtheestablishmentofsocialistmarketeconomyanddevelopment,hinderthegrowthofChina'smediaindustry.4.Productquantity,quality,andlesscompetitive.ChineseAcademyofTelevisionArtsCommissionhasadetailedstatistics,in1998China'sdomesticproductionofTVseriesas499,atotalof5625sets.Butthequalitypointofview,alotofshoddydomesticdramafilmed,similarthemes,onlyaboutaquArteroftheTVmediaplayersallowed,andtheresthavebecome"waste"awasteofmoneyisextremelyalarming.5.Lackoftrainedmanagementpersonnelofthemedia.China'smediaindustrytodevelop,trainingisthekey.Whatweneedistounderstandtheintegratedoperationandmanagementtalents.Withthetalent,willhaveafutureandtheChinesemediaindustryhope.Thefutureofcompetitionisthetalentcompetition.Atpresent,mostmediapractitionersontheoperationandmanagementofthemediaindustry,thespeciallawanditspracticalapplicationisnotenoughin-depthunderstandingandknowledge,comprehensive,andtherefore,fromtheoveralllackoftraininginChina'smediaindustrywell-establishedmanagementpersonnelisstillthemediaindustrydevelopmentinoneofthemainissues.LinkstoResearchPapersDownloadhttp://Second,thedevelopmenttrendofChina'smediaindustryTheneweconomyeraandtheaccelerationofeconomicglobalization,tothemediaindustrywithunprecedentedopportunitiesfordevelopment,themediaindustryhasbecomeaworldrecognizedoneofthemostpromisingindustries.Atthesametime,italsotriggeredamediaindustrychangeandanewroundofcompetition,theriseofonlinemediaandmediaoflarge-scalemergersbetweenenterprises,joint,isbecomingthenewroundofcompetitioninthemedia,anotablefeature.howtoseizethemediaindustryisremainingdevelopmentopportunities,rapidgrowthitsownpower,tomeetthechallengesoftheworld'smediagiants,China'smediaindustryhasbecomeanurgenttask.themediaindustryrequirealargeinvestmentbusiness,theindustryconsensus.theinternationalmediaindustrytrends giveusarevelation:China'smediaindustrytosurviveanddevelop,bestwayistotakeadvantageofcapitalmarketresources,theuseofcapitaloperationandothermeansforcapitalaccumulation,toachieveacceleratedexpansion.themediaindustryisahighinput,highmonopoly,highprofitsandfiercecompetitioninthecoexistenceofspecificindustries.MediaIndustryGroupisthedevelopmenttrendofChina'smediaindustry,andprovidecomprehensiveinformationofmediaservicesgrouprequiresthedevelopmentofcapitalmarketsforthestrongsupportofthemediaindustry.Inordertofurtherregulatetheoperationofthemediaindustry,thestateissuedamediagrouponthemainlandasspecifiedfinancing,andthefirsthalfof2002,illegalfinancingofacomprehensivecleanupandrectifythephenomenon.However,therapiddevelopmentofChina'sculturalundertakingsinthestage,stillneedhugecapitalinvestments,financeviolationsafterthevacancyleftbytherectification,totherelevantmedialistedcompaniesnewinvestmentopportunitiesanddevelopmentspace.CPCCentralCommitteeissuedondeepeningthereformofthemediaindustrydocuments,whichmeansthemediarestructuring,reorganizationmerger,themediacompaniestoenterthecapitalmarketandothereconomicactivitieswillbecomethemainstreamofdevelopmentoftheindustry,andconstitutethemostimportantbusinessopportunitiesintheindustry.Intoday'seraofhigh-costproductionofhighqualityprofessionallargetelevisionprograms,thoughrisky,butifsuccessful,willearnhighprofits.Thismakesitpossibletocompletethemediabusinessintheshortperiodoftimelargeintegrationintelevision,newspapers,magazinesandotherfieldsintotheadvertisingmarket,therapidrealizationofthestrategicobjectivesofthemediaindustry.Themediapolicyofthegradualliftingofrestrictionsforthemediaindustry'scontinuedinvestmentintothepower,themediaitselfhasstrongprofitability,guidingforceofpublicopinion,themediamakestherichinvestorscanusetheinfluenceofthemediaprofitfromrelatedindustries,coupledwithasuccessfulmediagrouplistedontheMainBoardtostimulatedomesticinvestmentboominthemediawillcontinuetoheatup.FuturetrendsinChina'smassmediaindustrywillbeontwoaspectsofdevelopmenthavepredicted:First,theadventoflargescalemediagroup,anditbringsbackmarketshareinthefieldofcommunication,"shuffle."Second,thefieldofcommunication"rulesofthegame"Theestablishmentofsoundandthe correspondingsysteminnovation."enterprisemediaindustry,accordingtotheprinciplesofmarketeconomy,management,statemanagementofmediaorganizationsandlegalization.nationallawsandregulationswillbedevelopedtobindalargenumberofmediabehavior,graduallyreducethemediaadministrativeinterventiontomaintainthecontinuityofmediamanagement;statecontrolsonlyasmallamountofnationalmedia,anduselegalmeanstoensuretheircoverage,alotofsocialcapitalwillenterthemediaindustry,media,diversifiedformsofownership,somemediaorganizationstoachievedirectpublicfinancing;thenewsmedia,mining,editing,broadcastingandothersectorsseparated,nopArticipationintheoperation,typeofinstitutionisstillinplacemanagementsystemstoensurethattheguidingroleofthemediapropagandathatthemediaindustrymoralcharacter.decreasedtheproportionofintegratedmedia,advertisingbusinesswillcontinuetogrowsteadily.professional,businesswillgraduallyincreasetheproportionofthemedia,integratedmediacorrespondingdeclineintheproportionofadvertiserswilltendtoselectprofessionalmedia,advertising,andclassifiedAdvertisingwillalsobecomefashionable;newspaperadvertisinglayoutscaledlayoutofthetotaladvertisingrevenuesinnewspapersincreasedtheproportionoftotalincome,whilethepriceofthenewspaperanditsproductioncostscontinuetoincreasethegap.thetotalTVadvertisingairtimeaccountingwillincreasetheproportionofbroadcasttime;withprofessionalmediaandincreasetheproportionofclassifiedads,newspaperadvertisingrevenuewillmaintainrapidgrowth.printmediagrowthhasaccelerated,graduallyformedthepatternofregionalmarkets,homogeneityofcompetitionisstillthemainfeaturesofthree-dimensionalmediawithcompetingadvertisingmarketcompetition;mediacooperationtoaccelerateintegration,marketstructurebegantoreconstructandcreateahugemarketopportunity.References:[1]YeLang.AnnualDevelopmentReportofChina'sCulturalIndustry(2004)[M].Changsha:HunanPeople'sPublishingHouse,2004.[2]LuYe,XIANing.WTOradioandtelevisionindustryinChinaundermarketrestructuring[J].ModernCommunication,2002.LinkstoResearchPapersDownloadhttp://