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1、weibo.com/pdfmagsFriday-Sunday,November23-25,2012asia.WSJ.com/lifestyleDressingChina’sTrendsettersZuczug,alabelwithglobalambitions,sportscamera-readycolorsforeverydaylifeBYLAURIEBURKITTShanghaiorWangYiyang,inspirationspringsFfromatraditionalfoodmarketandthe
2、TibetanplateauratherthanfromtherunwaysofParisandMilan.Mr.Wang,a42-year-oldfromChina’snortheasternJilinprovince,isoneofthecountry’smostlaudeddesigners,celebratedforcreatingtheclothesinawomen’sfash-ionlinecalledZuczug,whichisinfluencedbyChina’straditionsandby
3、itsultra-wired,tech-obsessedyouth.AmidacrowdofambitiousdesignershopingtobethenextMarcJacobs,Mr.Wangisoneofthelikeliestsuspects,China’sfashioncriticssay,notingthatheisoneofthefewdesignersherewhoisalsoasavvybusinessman.ForeignluxurybrandslikeLouisVuittonandSa
4、lvatoreFerragamohavelargelyde-finedChina’sfashiontrends,whiledomesticbrandshavebeenlookeddownuponascheapandlow-quality.ButasmainstreamWesternluxurylabelsopenstoresonnearlyeverybig-citystreetcorner,wealthytrendsetterswantdistinc-tivehigh-endgoodsthatrequirea
5、learnedeyetodetect.Theyaremovingtowardbou-tiquebrandslikeDianevonFurstenbergandAlexanderWang,aswellasemergingChinesedesignerslikeUmaWangandChristineLau.ThisisopeningdoorsforMr.Wang.Overthepast11years,onaninitialinvest-mentof500,000yuan(about$80,000atcurrent
6、exchangerates),thedesignerhaswithlittlefanfareputtogetheranetworkof73Zuczugstores—about50morethanfamedBritishdesignerPaulSmithplanstoopeninChinaoverthenextfiveyears.Zuczugpricesareclearlyaimedatwealthyshoppers,whichispartofthebrand’sallure.InsomeofChina’smo
7、stup-scaleshoppingdistricts,Zuczugsells$185Popsicle-orangeridingpantsand$315camel-wooljumperdresses.Inmanyways,ZuczugcanbeseenasmorecomparabletoU.S.designerPhilipLimthantotheaverageGapstore.ButtheZuczuglineismeanttobewear-able.Storesarearrangedincolorblocs,
8、withblueitemshangingtogetherandor-angeitemsonthenextrack.KellygreenWangYiyang,thedesignerbehindathleticpantsthatsellfor$270havetheZuczugbrand,with73storeszippedpocketsdesignedwithaspecialholeinChinaand
