The_rise_of_social_media_and_its_impact_on_mainstream_journalism

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1、NewmanWorkingpapercover_Layout103/09/200916:56Page1WORKINGPAPEReriseofsocialmediaanditsimpactonmainstreamjournalism:AstudyofhownewspapersandbroadcastersintheUKandUSarerespondingtoawaveofparticipatorysocialmedia,andahistoricshiincontroltowardsindividualconsumers.NicNewmanSeptemb

2、er2009ContentsExecutivesummaryandkeyconclusions1.Framingthedebate2.Mainstreammediamotivations,doubtsanddilemmas2.1Definitionsandmotivations2.2BBC2.3GuardianandTelegraph2.4NewYorkTimes2.5CNN2.6Comparisonsofactivity2.7Lessonsandconclusions3.Changingcoverage3.1Iranianelections3.2G20

3、casestudy4.Changingjournalisticpractice;tellingstorieswiththeaudience4.1RobertPeston(BBC):Peston’sPicksblog4.2JemimaKiss(Guardian):Twitterandtechnology4.3Additionalperspectivesonchangingjournalisticpractice5.Thenatureandimportanceofsocialnetworksforjournalism5.1Popularityandusage

4、5.2Changingnatureofrecommendation5.3Businessmodelsandthefutureofthesocialweb6.ConclusionsandimplicationsformainstreamorganisationsBibliographyandacknowledgments1SummaryTheaftermathoftheIranianelections(June2009)providedthelatestexampleofhowpowerfulnewinternettoolslikeYouTube,Face

5、bookandTwitterarechangingthewaymediaareproduced,distributedandconsumed.User-generatedpictureorvideoscoopsregularlyleadtelevisionbulletinsandthefrontpagesofnewspapers,whilstanewcategoryofopinionatedbloggingisredefiningthefrontiersofjournalismitself.Thisstudyexploreshowmainstreamme

6、diaorganisationsarerespondingtothiswaveofparticipatoryandsocialmedia,linkedwithahistoricshiftincontroltowardsindividualconsumers.ThepaperexamineshowjournalistsatleadingnewsorganisationsintheUKandUSAareincreasinglyinvolvingaudiencesinthewaytheyresearchandtellstories.Itexploresthed

7、ilemmasandissuesraisedbygreateraudienceengagementthroughcase-studyinterviewswithleadingpractitionersandmanagers,aswellasdrawingonpreviouslypublishedinterviewsandresearch.Itlooksathowmainstreammediacoverageofbreakingnewseventsischanging,usingtopicalcasesstudiesfromtheG20Londonsumm

8、itandIranianstreetprotests.Therearesixco