兰州市自驾游行为特征及营销对策研究

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1、TheResearchonthecharacteristicsofself-drivingbehaviorandmarketingoptimizationstrategiesinLanzhouSuLin西北师范大学研究生学位论文作者信息论文题目兰州市自驾游行为特征及营销优化对策研究姓名苏琳学号2013600292专业名称旅游管理答辩日期2016年11月30日联系电话E_mail通信地址(邮编)：备注：目录摘要..........................................................

2、...................................................................IABSTRACT..................................................................................................................II1绪论.....................................................................

3、.......................................................11.1研究背景........................................................................................................11.2研究目的及意义......................................................................................

4、......21.2.1理论意义............................................................................................21.2.2实践意义............................................................................................21.3研究方法..............................................

5、..........................................................31.4数据来源........................................................................................................42相关文献综述......................................................................................

6、......................52.1研究进展.........................................................................................................52.1.1自驾游的内涵....................................................................................52.1.2自驾游的分类.....................

7、...............................................................52.1.3自驾游的特点....................................................................................62.1.4自驾游的行为特征研究....................................................................62.2理论基础.............

8、...........................................................................................72.2.1旅游者消费行为理论..............................................