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1、ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTS作者：haixin619摘要本文旨在通过对书面英语广告地语言分析总结出广告英语在词汇﹑句法﹑篇章上地语言特点.为了使研究从数据出发得出科学结论,本文作者建立了一个拥有60篇各类广告地小型语料库.通过对此语料库中日用品广告﹑科技设备广告﹑服务业广告地深入细致地定量和定性分析,总结出广告英语在此三类广告中地相同点与不同点,并且根据语言地意义,风格及功能解释广告英语地共性以及广告英语在不同类型广告中地特殊性.矚慫润厲钐瘗
2、睞枥庑赖。本文共分五个部分,第一部分和第五部分分别为介绍与总结,中间三个部分为本文核心,分别展开广告英语在词汇﹑句法﹑篇章三个层面地分析.本文地结论均来自于对语料库地分析.整个研究从数据出发,由数据驱动,由此进行语言学上地分析与概括.聞創沟燴鐺險爱氇谴净。关键词:广告英语,词汇,句法,篇章,相同点,不同点ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTS残骛楼諍锩瀨濟溆塹籟。AbstractThispaperpresentananalyticalstudyofla
3、nguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Inordertoconductadata-drivenstudy,theauthorbuildsacorpusof60Englishadvertisements.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertisements:namely,dailyconsumergoodsads,technica
4、lequipmentads,serviceads,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.酽锕极額閉镇桧猪訣锥。Thispaperwillbepresentedinfiveparts.Thefirstpartistheintroductionandthelastconcl
5、usion.Thefocusofthepaperislaidonthethreemiddlepartswhichrespectivelyanalyzelanguagefeaturesatlexical,syntacticanddiscourselevels.Theconclusionofthispaperisdrawnfromthedataanalysis.Intheanalysis,examplesfromthecorpuswillbegiven;figures,tablesandgraphswillalsobe
6、offeredtomakethepaperunderstandableandpersuasive.彈贸摄尔霁毙攬砖卤庑。ItishopedthatthestudycanshedlightonthelanguagefeaturesofadvertisementsandalsoprovidehelptocopywritersandadvertisingEnglishlearners.謀荞抟箧飆鐸怼类蒋薔。KEYWORDS:EnglishAdvertisements,Lexical,Syntactic,Discourse
7、,Similarities,Differences厦礴恳蹒骈時盡继價骚。Contents1.Introduction………………………………………………………………11.1Rationaleofthestudy……………………………………………………...1茕桢广鳓鯡选块网羈泪。1.2Definitionofadvertising…………………………………………………...1鹅娅尽損鹌惨歷茏鴛賴。1.3Focusofthepresentstudy…………………………………………………1籟丛妈羥为贍偾蛏练淨。1.4S
8、ourcesofdata…………………………………………………………….22.Lexicalfeatures……………………………………………………………22.1Classificationofadvertisinganditsaudience………………………..2預頌圣鉉儐歲龈讶骅籴。2.2Similaritiesatthelexicallevel………
