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ID:34664282
大小:802.85 KB
页数:54页
时间:2019-03-08
《城市住宅用户满意度比较的研究―——以赣州为例》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、摘要随着我国经济快速发展,人们的生活需求在不断提高,由于房地产行业快速发展带来了如房价上涨过快、大户型住宅所占比例偏高、居住环境差等问题,影响了居民的生活质量,同时也影响了住宅市场健康发展,房地产在国家严厉的政策调控以及市场强烈的竞争下,企业只有满足顾客需求,争取顾客满意,才能获得更好发展机遇和持久的利益,实施顾客满意度战略,提高竞争力和树立品牌形象,更能够使企业在竞争中持久发展。本文以满意度相关理论为出发点,以需求层次理论和宜居理论为基础,在总结相关研究成果,并征求相关专家建议之后,建立了本文的评价指标体系。研究中采用了主客观相结合、理论实践相结合的方法,并在参考多种评价方法的特点之后
2、,先用层次分析法确定权重,再用熵权法对权重进行客观性修改,最后用TOPSIS法对用户满意度进行评价。本文选取小区案例进行研究,为了研究结果更科学,对问卷进行信度效度检验,运用构建的评价体系对案例进行评价比较,得出分析结果。为提高用户满意度,本文运用满意度评价方法,能够帮企业了解与竞争对手的优势与劣势,并为相关者提供有力的决策支持,实施满意度战略,可以使顾客得到满意的同时,提高了竞争力和树立品牌形象。关键词:住宅产品;用户满意度;评价体系;TOPSIS法IABSTRACTAstheeconomyofourcountrydevelopedrapidly,people'sdemandsofli
3、feisalsoimproved.Theindustryofrealestatedevelopingrapidly,itbringsoutproblemssuchasthepricesofhousearerisingtooquickly,proportionsofthespaciousmodeapartmentandtheeconomicalmodeapartmentarenotreasonableandthelivingconditionsarepoor,whichaffectstheresidents'qualityoflifeandthehealthydevelopmentofth
4、ehousingmarket.Underthebackgroundofthegovernmentseverelypolicyregulationandmarket'sstrongcompetition,therealestateenterpriseswhowanttogetabetterdevelopmentandlastinginterestshouldmeetcustomerneedsandstriveforcustomersatisfaction.Toimprovecompetitivenessandestablishbrandimage,canmaketheenterpriseh
5、aveamorelastingdevelopmentinthecompetition.Thispaperisbasedontherelatedsatisfactiontheoriesasthestartingpoint,anditisgroundeduponhierarchytheoryofneedsandlivabletheory.Thepaperestablishestheevaluationindexsystembytheconclusionsoftherelevantresearchresultsandthesuggestionsoftherelevantexperts.Inth
6、isresearch,IdecidedtouseAHPtodeterminetheinitialweightthenmodifytheweightbyEntropyCoefficientMethod,andthenusetheTOPSIStoevaluateusers’satisfaction,afterIrefertovariousevaluationmethods,combinedsubjectiveandobjectiveandusedthemethodofcombiningthetheoryandpractice.Inthepaper,Iselecteddistrictcasef
7、orresearch.Inordertomaketheresultsmorescientific,IhavetestedthereliabilityandvalidityandanalysisthecaseIselectedbytheevaluationsystemthatIhaveconstructed.Inthispaper,thesatisfactionevaluationmethodisusedtoimprovetheuse
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