基于微博的旅行社口碑转发意愿影响因素研究

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1、暨南大学硕士学位论文基于微博的旅行社口碑转发意愿影响因素研究microbloggingpublishersandmicrobloggingreceivers’“forward”willingness.However,themicroblogginginvolvementdoesnotplayanmoderatingrolebetweentheprofessionalfeaturesofthemicrobloggingandmicrobloggingreceivers’“forward”willingness.Keywords：Onl

2、ineWord-of-Mouth;Microblgging;“Forward”willingness;TravelagenciesIII暨南大学硕士学位论文基于微博的旅行社口碑转发意愿影响因素研究目录摘要.......................................................................................................................................................................

3、IAbstract................................................................................................................................................................II目录................................................................................................

4、................................................................IV1绪论....................................................................................................................................................................11.1选题背景............................

5、....................................................................................................................11.2问题的提出............................................................................................................................................31.3

6、研究意义................................................................................................................................................41.4研究创新点................................................................................................................

7、............................41.5研究方法................................................................................................................................................41.6研究内容以及文章结构...........................................................................

8、.............................................52文献综述..................................................................