基于微博的旅行社口碑转发意愿影响因素-研究

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1、暨南大学硕士学位论文基于微博的旅行社口碑转发意愿影响因素研究microbloggingpublishersandmicrobloggingreceivers’“forward”willingness.However,themicroblogginginvolvementdoesnotplayanmoderatingrolebetweentheprofessionalfeaturesofthemicrobloggingandmicrobloggingreceivers’“forward”willingness.Keywords：OnlineWord-of-Mouth

2、;Microblgging;“Forward”willingness;TravelagenciesIII暨南大学硕士学位论文基于微博的旅行社口碑转发意愿影响因素研究目录摘要.......................................................................................................................................................................IAbstract.......................

3、.........................................................................................................................................II目录................................................................................................................................................

4、................IV1绪论....................................................................................................................................................................11.1选题背景............................................................................................

5、....................................................11.2问题的提出............................................................................................................................................31.3研究意义............................................................................

6、....................................................................41.4研究创新点............................................................................................................................................41.5研究方法............................................................

7、....................................................................................41.6研究内容以及文章结构........................................................................................................................52文献综述.............................................................

8、.....