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ID:34468507
大小:109.34 KB
页数:6页
时间:2019-03-06
《战略术语战略意图strategicintent》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、战略意图StrategicIntentInspiringmeansbywhichyourorganizationwillachieveitsvisionEverythingdependsuponexecution;havingjustavisionisnosolution—StephenSondheim战略意图StrategicIntent使企业的战略目的的与战略手段相和谐。In1989,GaryHamelandC.K.Prahaladcreatedanupheavalwiththeirarticleentitled"StrategicIntent".Itwaspublishe
2、dintheHarvardBusinessReview.StrategicintentFocusingontomorrow’sopportunitiesAstrategicintentisyourcompany’svisionofwhatitwantstoachieveinthelongtermStrategicIntentChallengesOpportunitiesNewopportunity-drivenbusinessdevelopmentmodelEffectiveinnewandunstableenvironmentBuildsonnewcompetenciesSt
3、rategicintentisahigh-levelstatementofthemeansbywhichyourorganizationwillachieveitsvision.Itisastatementofdesignforcreatingadesirablefuture(statedinpresentterms).Simplyput,astrategicintentisyourcompany'svisionofwhatitwantstoachieveinthelongterm.Incomplexityscience'sterms,strategicintentisdeco
4、mpositionofexplorationrulesintothenextlevelofdetail,thelinkagestotheexplorationrulesandthetransitionrulesthatdefinehowitwillmigratefromitscurrentdesignandecosystemtoafuturebusinessdesignandecosystemAstrategicintentisacompany'svisionofwhatitwantstoachieveinthelongterm.Itmustconveyasignificant
5、stretchforyourcompany,asenseofdirection,discovery,andopportunitythatcancommunicatedasworthwhiletoallemployees.Itshouldnotfocussomuchontoday'sproblems,whicharenormallydealtwithbycompanyvisionsandmissions,butratherontomorrow'sopportunities."Toachievegreatthings,youneedambitiousvisions.Anditdoe
6、snotmatterthatvisioncannotbelaidoutindetails.Itisthedirectionthatcounts.HamelandPrahaladarguethatinordertoachievesuccess,acompanymustreconcileitspurpose(end)withitsmeansthroughStrategicIntentHamel和Prahalad认为,企业若想达到成功,必须在企业内部大力宣传自己的战略意图,实现企业战略目的与战略手段的和谐【reconcile[5rekEnsail]使和谐__ambitious[Am5
7、biFEs]有雄心的__】HamelandPrahaladdefineStrategicIntentas:anambitiousandcompellingdreamthatenergizes;itprovidestheemotionalandintellectualenergyforthejourneytothefuture.Ifstrategicarchitecture(ahigh-levelblueprintforthedeploymentofnewfunctionalities,the
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