战略术语：战略意图strategic intent

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1、战略意图StrategicIntentInspiringmeansbywhichyourorganizationwillachieveitsvisionEverythingdependsuponexecution;havingjustavisionisnosolution—StephenSondheim战略意图StrategicIntent使企业的战略目的的与战略手段相和谐。In1989,GaryHamelandC.K.Prahaladcreatedanupheavalwiththeirarti

2、cleentitled"StrategicIntent".ItwaspublishedintheHarvardBusinessReview.StrategicintentFocusingontomorrow’sopportunitiesAstrategicintentisyourcompany’svisionofwhatitwantstoachieveinthelongtermStrategicIntentChallengesOpportunitiesNewopportunity-drivenb

3、usinessdevelopmentmodelEffectiveinnewandunstableenvironmentBuildsonnewcompetenciesStrategicintentisahigh-levelstatementofthemeansbywhichyourorganizationwillachieveitsvision.Itisastatementofdesignforcreatingadesirablefuture(statedinpresentterms).Simpl

4、yput,astrategicintentisyourcompany'svisionofwhatitwantstoachieveinthelongterm.Incomplexityscience'sterms,strategicintentisdecompositionofexplorationrulesintothenextlevelofdetail,thelinkagestotheexplorationrulesandthetransitionrulesthatdefinehowitwill

5、migratefromitscurrentdesignandecosystemtoafuturebusinessdesignandecosystemAstrategicintentisacompany'svisionofwhatitwantstoachieveinthelongterm.Itmustconveyasignificantstretchforyourcompany,asenseofdirection,discovery,andopportunitythatcancommunicate

6、dasworthwhiletoallemployees.Itshouldnotfocussomuchontoday'sproblems,whicharenormallydealtwithbycompanyvisionsandmissions,butratherontomorrow'sopportunities."Toachievegreatthings,youneedambitiousvisions.Anditdoesnotmatterthatvisioncannotbelaidoutindet

7、ails.Itisthedirectionthatcounts.HamelandPrahaladarguethatinordertoachievesuccess,acompanymustreconcileitspurpose(end)withitsmeansthroughStrategicIntentHamel和Prahalad认为，企业若想达到成功，必须在企业内部大力宣传自己的战略意图，实现企业战略目的与战略手段的和谐【reconcile[5rekEnsail]使和谐__ambitious[A

8、m5biFEs]有雄心的__】HamelandPrahaladdefineStrategicIntentas:anambitiousandcompellingdreamthatenergizes;itprovidestheemotionalandintellectualenergyforthejourneytothefuture.Ifstrategicarchitecture(ahigh-levelblueprintforthedeploymentofnewfunctionalities,the