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时间:2018-12-02
《战略术语:战略意图Strategic intent.docx》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、战略意图StrategicIntentInspiringmeansbywhichyourorganizationwillachieveitsvisionEverythingdependsuponexecution;havingjustavisionisnosolution—StephenSondheim战略意图StrategicIntent使企业的战略目的的与战略手段相和谐。In1989,GaryHamelandC.K.Prahaladcreatedanupheavalwiththeirarticleentitled"StrategicIntent".Itwaspublishedinthe
2、HarvardBusinessReview.StrategicintentFocusingontomorrow’sopportunitiesAstrategicintentisyourcompany’svisionofwhatitwantstoachieveinthelongtermStrategicIntentChallengesOpportunitiesNewopportunity-drivenbusinessdevelopmentmodelEffectiveinnewandunstableenvironmentBuildsonnewcompetenciesStrategicinten
3、tisahigh-levelstatementofthemeansbywhichyourorganizationwillachieveitsvision.Itisastatementofdesignforcreatingadesirablefuture(statedinpresentterms).Simplyput,astrategicintentisyourcompany'svisionofwhatitwantstoachieveinthelongterm.Incomplexityscience'sterms,strategicintentisdecompositionofexplora
4、tionrulesintothenextlevelofdetail,thelinkagestotheexplorationrulesandthetransitionrulesthatdefinehowitwillmigratefromitscurrentdesignandecosystemtoafuturebusinessdesignandecosystemAstrategicintentisacompany'svisionofwhatitwantstoachieveinthelongterm.Itmustconveyasignificantstretchforyourcompany,as
5、enseofdirection,discovery,andopportunitythatcancommunicatedasworthwhiletoallemployees.Itshouldnotfocussomuchontoday'sproblems,whicharenormallydealtwithbycompanyvisionsandmissions,butratherontomorrow'sopportunities."Toachievegreatthings,youneedambitiousvisions.Anditdoesnotmatterthatvisioncannotbela
6、idoutindetails.Itisthedirectionthatcounts.HamelandPrahaladarguethatinordertoachievesuccess,acompanymustreconcileitspurpose(end)withitsmeansthroughStrategicIntentHamel和Prahalad认为,企业若想达到成功,必须在企业内部大力宣传自己的战略意图,实现企业战略目的与战略手段的和谐【reconcile[5rekEnsail]使和谐__ambitious[Am5biFEs]有雄心的__】HamelandPrahaladdefineS
7、trategicIntentas:anambitiousandcompellingdreamthatenergizes;itprovidestheemotionalandintellectualenergyforthejourneytothefuture.Ifstrategicarchitecture(ahigh-levelblueprintforthedeploymentofnewfunctionalities,the
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