传播学视角下政务微信-研究——以公安政务微信平安肇庆为例

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1、fromthreeaspects:thedevelopmentofWeChat,theconceptdefinitionandthepresentdevelopmentsituationoftheGovernmentAffairsWeChat,andthedevelopmentcharacteristicsoftheGovernmentAffairsWeChat.Thesecondpart,theauthordeeplyinterpretsthebasiccharacteristicsoftheGo

2、vernmentAffairsWeChat“Ping’anZhaoqing”withfocusingonfouraspectsof“5WMode”theoryincludingcontrolanalysis,contentanalysis,audienceanalysisandeffectanalysistherein,andobservestheproblemsexistinginthedevelopmentoftheGovernmentAffairsWeChatatthisstagethroug

3、htheresearchofthetypicalcase.Thethirdpart,combiningwiththeresultsofthesecondpart,theoptimizationoftheGovernmentAffairsWeChatoperatingmethodsininformationpublishandmediaguidanceduringthegovernanceofrelevantgovernmentagencies,whichcouldberealizedbytaking

4、aneffortinthreeaspectsincludingimprovingtheGovernmentAffairsWeChat“FourAspects”,establishingagoodoperatingmechanismandimprovingthemedialiteracyoftheGovernmentAffairsWeChatoperationalstaffthoughtbyauthorisfurtherstudied.Keywords:WeChat,GovernmentAffairs

5、WeChat,E-governmentSpread,OperatingMechanismIII目录摘要............................................................IAbstract.........................................................II目录...........................................................IV1引言.......

6、..................................................11.1研究背景与意义................................................21.2研究现状......................................................31.2.1国外研究状况..............................................31.2.2国内研究状况...........

7、...................................51.3研究思路......................................................81.4研究方法......................................................91.4.1文献研究法................................................91.4.2个案分析法.......................

8、.........................91.4.3内容分析法................................................92微信和政务微信概述..............................................102.1微信的发展与特征.............................................102.1.1微信的发展.........................