旅游微博营销效果评价-研究

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1、ABSTRACTMicro··blog··anewthingsastheentrypointofthispaper,theauthordoesasimplereviewingofdomesticandforeignmicro—blogresearch，includingmicro-blogmarketingbecomesthefocusofmicro—blogresearchandthistrendwillbecontinueintheshortterm，combinedwithauthor’S

2、ownmajorputsforwardthetourismmicro—blogmarketingeffectevaluation．Inthispaper,theauthorfistanalysistourismmicro-blogpresentsituation，findingmicro-bloghasadeepeffectonnetizen，hasafar-reachingeffectontourismindustry,changethemodeofinformationacquisition

3、，facilitatethenewwayoftravelandnewtouristoccupation，richthepatternoftourismmarketing，provideamoreopen，morerealcommunicationfortourists．Undersuchtremendousinfluenceofthetourismmicro—blog，wehavetoattachimportancetotourismmicro—blog，byanalyzingandinduci

4、ngofnumeroustourismmicro·blog，theauthorobtainstourismmicro—blogbedividedintoofficialandunofficialmicro·blog，whilethepapermainlyresearchesofficialtourismmicro—blogandcorrespondinglyclassifiesit，onthisbasis，summingupthefeaturesofthemarketingoftourismmi

5、cro—blog，thispaperintroducesthecurrentsituationoftourismmicro-blogmarketingplatform，marketingsubject，marketingmethodsandtheexistingproblems．Afterunderstandingofthebasedsituationoftourismmicro—blogmarketing，theauthorstudiesthecorecontentofthispapertha

6、tisthemicro—blogmicro-blogmarketingeffectevaluation，thispaperresearchthetourismmicro·blogmarketingeffectevaluationfromtwoaspects，ononehandtheoreticalanalysisandevaluation，ontheotherhandthecasesanalysis．Theoreticalemphasizestourismmicro-blogmarketinge

7、xiststheoreticalresultsanditssignificancefromthevalue，theinfluenceandthemarketingresultoftourismmicro·blog，andfurtherpointsouttheinfluencefactorsabouttourismmicro-blogmarketingtheoreticaleffectturningtoactualeffect，reviewingfromthetheoretic，tourismmi

8、cro-blogmarketingisverypotential，itenrichandsupplementtheformoftourismmarketing，themarketingeffectisexcellent；howevertheresultofactualconditionneedsthroughanalyzingcasestoobtain，caseanalyzemainlyfromthreeaspects：theofficialtourismmicro-blogmarketinge