优化危机事件中政务微博的传播功能的对策研究——以宁波镇海px事件为例

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1、万方数据AbstractHumansocietyhasevolvedintotheOmnimediaEra，withgrowingattentiononthenewmedia．Differentfromtraditionalmediasuchasnewspapers，radio，televisionandetc，Micro-blogsarenotonlyusedtosharepersonalinformation，butgraduallycarryontheroleoftakingthetemperatureofsocialmoodsandreflectingthepublico

2、pinions，whichrolecouldnotbetakenbythetraditionalmedia．Consequently，theauthoritiesareadaptingtothisnewsocialmediareality．Governmentagenciesstarttojoinweibotofacilitatethecommunication，especiallyinthestateofemergency．Therefore，howtooptimizethe“wei-governance”onmicro-biogcommunicationinOmnimedia

3、Eraisanimportantcontentoffuture“newsadministration”．BasedontherelevantIiteratureandtheories．thechallengesofOmnimediaEraandthestarsofthegovernmentmicro-bloghavebeenpresentedinthispaper．Wehavediscussedthedevelopmentofourcountry’Sadministrativemicro-blogandthefunctioninthepubliccrisismanagement．

4、Althoughthereareachievementswithpublicinformationdisclosureandinnovationincrisismanagementmechanism，manyproblemsonthegovernanceofmicro—biogcommunicationneedtobe．considered．Firstly。byanalyzingNingboZhenhaiPXevent,ourresearchshowsthat‘'wei-governance'’mustutilizeitseffectivetransparencyfunction

5、inpubliccrisisdisposalpractice．Secondly，weproposetoenhancethecommunicationthroughthecombinationandcomplementofthemedia’Smicro-biogandthegovernment’Smicro-blog．Thirdly，wepointoutthereareafewissuesfacedbythemanagementofgovernmentmicro-blog：thelackofappfication，thelackoftransparency，thesubsequen

6、tpowershortage,theunder-developmentofplatformconstructionandtheinflexibifitywhenfacingnewsocialmedia．Attheendofthepaper，aimingattheinefficiencyofgovernmeatmicro-blogduringtheoutburstofpubliccrisis，weputforwardfivesuggestions：toestablisharapidresponsemechanism，tobuildthegovernmentinformationdi

7、sclosuremechanism，tointroducepublicopinioninteractionmechanism．tosetupanunionofaHkindsoforganizationstojointlycopewithmechanism，toimprovetheaccountabilitymechanism，toprovidepsychologicaltrainingtogovernmentemployee．Thearticleisdividedintothef