突发事件中政务微博的信息传播研究

突发事件中政务微博的信息传播研究

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时间:2019-03-03

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1、AbstractAtpresent,Chinaisintheperiodofsocialtransformation,variouscontradictionsandproblemsareappearing,andmanyunexpectedeventstakingplacefrequently.Theemergenciesinourcountryhavethegeneralcharacteristicssuchasunexpected,destructive,urgencyanduncertainty,butalsothe

2、featuresuchas:complexitycoexistswithregularity,endogeneitycoexistwithcatharsis,wideattentioncoexistswithchainreaction.Thesecharacteristicsmaketheinformationofunexpectedeventstobespreadeffectivelyaurgentneedofsocialstability.Governmentmicrobloggingdevelopsquicklyasa

3、newmediainrecentyears.Comparedwithtraditionalmedia,thepressspokespersonsystem,generalmicroblog百ngandotherinformationdisseminationchannels,thegovernmentmicroblogginghaveadvantagesontimeliness,authoritative,interactiveandthecostofoperationalmanagement,whichmakegovern

4、mentmicrobloggingthepreferredmediumfortheinformationdisseminationofunexpectedevents.WeCansaythattheinterventionofgovernmentmicrobloggingtoemergenciesisdecidebythefeaturesofbothgovemmentmicrobloggingandemergenciesthemselves.Onthepointofthepositioningofmedia,governme

5、ntmicrobloggingpositionedinunexpectedeventsaremainlythreepoints:thefirstoneisthedisseminationtoolsduringcrisisscenarios,thesecondoneistheopinionleadersinpublicdomain,Thethirdoneisthenewinteractplatformofthegovernmentandpeople.Suchpositioningmakegovernmentmicroblogg

6、ingplayedanirreplaceableroleonthedisseminationandsettlementofunexpectedevents,andshowitsuniqueorganizationalandsocialfunctionsgradually.Organizationalfunctionsincludinginform,expressive,explainandguidance.Socialfunctionincludingimage-buildingandconflictcoordination

7、onpoliticalfunction,communicationandpublicopinionguidingongeneralsocialfunction.Fromthepointofcharacteristicsofdissemination,thegovernmentmicrobloggingperformancegoodonthetimeofinformationdisseminationandthecontentselection,andinadequateintheinteractionandlanguageu

8、seduringunexpectedevents.IthinkweshouldVanalyzesissuesspecificandthesethreepointsonlyhavesomerepresentationforthedisseminationofinformationinterm

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