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ID:34073791
大小:3.06 MB
页数:59页
时间:2019-03-03
《突发事件中政务微博的信息传播研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、AbstractAtpresent,Chinaisintheperiodofsocialtransformation,variouscontradictionsandproblemsareappearing,andmanyunexpectedeventstakingplacefrequently.Theemergenciesinourcountryhavethegeneralcharacteristicssuchasunexpected,destructive,urgencyanduncertainty,butalsothe
2、featuresuchas:complexitycoexistswithregularity,endogeneitycoexistwithcatharsis,wideattentioncoexistswithchainreaction.Thesecharacteristicsmaketheinformationofunexpectedeventstobespreadeffectivelyaurgentneedofsocialstability.Governmentmicrobloggingdevelopsquicklyasa
3、newmediainrecentyears.Comparedwithtraditionalmedia,thepressspokespersonsystem,generalmicroblog百ngandotherinformationdisseminationchannels,thegovernmentmicroblogginghaveadvantagesontimeliness,authoritative,interactiveandthecostofoperationalmanagement,whichmakegovern
4、mentmicrobloggingthepreferredmediumfortheinformationdisseminationofunexpectedevents.WeCansaythattheinterventionofgovernmentmicrobloggingtoemergenciesisdecidebythefeaturesofbothgovemmentmicrobloggingandemergenciesthemselves.Onthepointofthepositioningofmedia,governme
5、ntmicrobloggingpositionedinunexpectedeventsaremainlythreepoints:thefirstoneisthedisseminationtoolsduringcrisisscenarios,thesecondoneistheopinionleadersinpublicdomain,Thethirdoneisthenewinteractplatformofthegovernmentandpeople.Suchpositioningmakegovernmentmicroblogg
6、ingplayedanirreplaceableroleonthedisseminationandsettlementofunexpectedevents,andshowitsuniqueorganizationalandsocialfunctionsgradually.Organizationalfunctionsincludinginform,expressive,explainandguidance.Socialfunctionincludingimage-buildingandconflictcoordination
7、onpoliticalfunction,communicationandpublicopinionguidingongeneralsocialfunction.Fromthepointofcharacteristicsofdissemination,thegovernmentmicrobloggingperformancegoodonthetimeofinformationdisseminationandthecontentselection,andinadequateintheinteractionandlanguageu
8、seduringunexpectedevents.IthinkweshouldVanalyzesissuesspecificandthesethreepointsonlyhavesomerepresentationforthedisseminationofinformationinterm
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