突发事件中的微博传播机制研究

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1、ABSTRACTInrecentyears，forvariousreasons，thenumberofunexpectedeventsinChinahasgraduallyincreased．Thereportofmajorincidentshasalwaysbeenanimportantissueinthestudyofthepress．Inthecoverageofemergencies，duetothesocialenvironmentandrelevantinstitutionalmechanisms，thetraditionalmediaarecon

2、frontedwithlimitationsandconstraints，anditisoftendifficulttoachievethebestdisseminationeffect．SinceTwitterwasbornin2006，micro—bloghasswepttheglobeandhasbeenincreasinglyappliedinvariousfields．Since2007，anumberoferfiergingmicro—blogsitehasemerged，e．g．Fanfou，JiwaiandSinaWeibo．AsshortWe

3、ibo’Shistoryis，ithasbeenappliedtoallaspectsofthesociety．Micro—blogisnotonlyatoolforpersonalexpressionandinterpersonalcommunication，butalsoameansforinformationdissemination，marketingandpublicrelationsofgovemment,enterprisesandorganizations．AsthemosttypicalrepresentativeofWeb2．0era，th

4、erapidriseofmicro—bloghasannouncedthearrivalofanewerafornetworkinformationdissemination．Inthiscontext，guidedbytheoryofsocialnetwork，theauthorofthisessayhascomprehensivelyanalyzedthepublicationmechanismconcerningitsconcept，connotation，communicationprocessandmodeoftransmission，whichis

5、aninnovativepointofthisstudy．Asamediatooloflargepopularity,thetransmissionofmicro—bloghasVshownamoreandmorepowerfulpublicity,createdanewmodelofinterpersonalcommunicationandnewsdissemination，moreover,profoundlyinfluencedthegenerationanddirectionofpublicopinioninemergencies．Therefore，

6、researchconcerningmicro—blogpublicationmechanisminemergenciesisofgreatsignificanceinpractice：Firstofall，researchesonmicro—blogpublicationmechanisminemergenciescanhelpsortoutthegenerationanddevelopmentmechanismofemergencies，controlandguidethedirectionofpublicopinion，thusefficiemlysol

7、veofemergencles．Secondly,researchesonmicro—blogpublicationmechanisminemergenciescanhelpthegovernmenttimelyandinitiativereleaseinformation，givefullplaytotheroleofmicro—bloginformationdissemination，correctlyguidepublicopinionandpublicbehavior,timelyeliminatethenegativeimpactofincon'ec

8、tinformationintheso